Posts

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R.I.P. John Altamura… Tromaville Weeps for a Toxie

This week it was announced that actor John Altamura passed away of a heart attack at the young age of 52. While the Toxic Avenger was played by Mitch Cohen in the original The Toxic Avenger film, it was John who I first knew as Toxie, working closely with him on The Toxic Avenger II and III (which we shot at once and then edited into the two sequels).

As I write about in my book, in the end, Toxie was portrayed by both John and Ron Fazio in the final cuts of the films, but there is no question that John made a significant contribution to both films and that his version of Toxie will always be warmly and fondly remembered and admired. John’s portrayal of the Toxic Avenger brought both a strength and humility to the character that helped to make the lovable monster a hero for the ages…

Like John’s memory, the Toxic Avenger will live on, and everyone who ever dons the mutated mask and portrays Toxie in the future will surely be influenced and inspired in some way by the work John did before them.

My condolences to John’s family, friends and fans.

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John Oliver Tackles Nuclear Waste with The Toxic Avenger on HBO’s Last Week Tonight

My monster mentor is going mainstream! Not only is Toxie the star of movies, cartoons, and an off-broadway show, but lately The Toxic Avenger has been a darling of late-night talk show hosts looking to make a convenient comic reference to a hideously deformed creature of superhuman size and strength. First, it was Seth Meyers comparing our illustrious President to our favorite monster hero. Now, HBO star and host of Last Week Tonight, John Oliver, featured excerpts from the trailer for the original Toxic Avenger movie as the lead-in to his extended report on “Nuclear Waste.” So, I am not the only one who has been influenced and inspired by the first superhero from New Jersey. You can watch John Oliver invoke The Toxic Avenger in the video below, and of course, you can read about the many inspired business and marketing lessons I learned from Toxie in my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER.


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Video Highlights from Book Promotion with the Troma Team at Florida Supercon

I had a blast reuniting with the Troma Team at Florida SuperCon to promote, sell and sign copies of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. Every time I get together with Troma co-founder, Lloyd Kaufman, it is just like old times and we slip back into the rapid fire, Troma-esque, witty (if we do say so ourselves) banter that fueled our fun working relationship so many years ago. As much as it was fun to hang out with Lloyd and Toxie for a few days, the highlight of SuperCon was by far having the opportunity to talk about my book with true Troma fans – signing copies, posing for selfies, and even getting great feedback from folks who picked up a copy of the book on one day, and came back the next day to tell me how much they were enjoying reading it. Nothing could possibly be more rewarding for an author, so thanks to all of you who I was lucky enough to meet during Florida SuperCon. And if you missed it, Lloyd, Toxie and I hosted a live reading from the book during one of the SuperCon panel sessions. I was even awarded a long overdue “Troma Diploma” 23 years after my service. 🙂

I took a lot of fun pictures and at SuperCon and below is a short video of some of the highlights. Enjoy!

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Live Book Reading at Florida Supercon with Lloyd Kaufman and Toxie Himself!

At the recent FLORIDA SUPERCON, I had the chance to read a few chapters from my book accompanied by Troma co-founder Lloyd Kaufman, who wrote the Foreword for the book. Lloyd and I were joined by The Toxic Avenger himself. Needless to say, I was a little nervous to read from my book in front of the very monster – er, mentor, who inspired me to write it. Thankfully, the audience of Troma fans were very welcoming and it was a lot of fun to share a few chapters with them, along with some live commentary from Lloyd and Toxie. Below is a video of the session. Enjoy!

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Florida Supercon, Here We Come! @Sass and @Troma (@LloydKaufman) United Again!

Greetings from Tromaville! It has been over 20 years since I was officially a member of the Troma Team, but since writing my book, “Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER,” I have been having a blast retelling my tales from Tromaville in interviews and on podcasts (and even on a few random street corners) to promote the book to anyone and everyone I can.

Later this week I’ll be rejoining the Troma Team at FLORIDA SUPERCON – the largest Comic Con in South Florida, where I’ll have a busy schedule signing copies of my book, hanging out with Lloyd, Toxie, Kabukiman and the Troma Team, and presenting my first live public book reading! If you are in South Florida I hope you can stop by and say hello. Besides my unknown self, there will be some amazing REAL celebrities at the Con, from your favorite movies, TV shows and comics including Guardians of the Galaxy, Star Trek, Dr. Who, The Walking Dead, The Karate Kid, plus world famous comic book artists, wrestlers, amazing CosPlay fans, and much, much more. I’ve been to FLORIDA SUPERCON before and it is an awesome event.

On Saturday, July 29th at 3:00 PM I’ll be reading from my book live in room 304, joined by Troma cofounder Lloyd Kaufman as we relive some of my adventures in Tromaville together in what I can guarantee will be a fun and funny session.

In addition, I’ll be signing copies of my book in the official CELEBRITY AUTOGRAPH AREA at the following times:

Thursday, July 27th:  1:30 pm
Friday, July 28th:  10:30 am
Saturday, July 29th:  10:30 am
Sunday, July 30th:  10:30 am

The rest of the time you’ll find me at the Troma Booth. If you’re at FLORIDA SUPERCON, you’ll be able to spot me, as I’ll be wearing this awesome T-shirt I had made just for SUPERCON…  🙂  (And no, I won’t be wearing the same smelly shirt four days in a row… I had a few of them made!)

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My Mentor was a Monster! (Video)

Here’s a short promotional video for the book:

In business, it is important to have a mentor… Watch the video (and please share!)