, ,

My Altered States Uncovered on the “Altered Geek” Podcast

I had the chance to talk in depth with Steve “Megatron” Phillips, host of the Altered Geek podcast. I really enjoy doing podcast interviews, as each one is a bit different based on the host and questions asked and the mood of the moment when we’re recording. This was a good talk and I think we cover a lot of ground around my tenure at Troma, and the book itself (which Steve clearly had read in advance). We discuss how, while the book is a treasure trove of behind-the-scenes tales to delight the Troma fan, the anecdotes and lessons within also appeal to readers who have never heard of Troma or The Toxic Avenger (yes, such folks exist!). Steve compliments the “short” chapters and I give credit to Steven Pressfield‘s Nobody Wants to Read Your Sh*t, which served as an inspiration to the style of writing I chose for my book.

In addition, we talk about how I got involved with .CLUB Domains and the domain name industry, and the many opportunities that now exist to create relevant and memorable domains using a meaningful extension (as I do by using www.ToxicAvenger.marketing as a shortcut to the book on Amazon.com). We also touch on the documentary series on entrepreneurship I am currently working at Startups.club.

There’s also a good discussion on culture and purpose in business, and… well, instead of my yapping on here, you can click here or on the embed below to listen to the show. Enjoy!

, , ,

Talking Toxie & More on the #BeardSpeaks Podcast (video/adult language)

Chuck Reeves (aka #BeastHost) is a pretty interesting dude. After serving 10 years in the US Navy (thank you for your service, Chuck!) he’s been an outspoken character as a rapper, radio DJ, MC of hundreds of live events, and now as host of the #BeardSpeaks YouTube show and podcast. Chuck is very familiar with Troma and The Toxic Avenger, and he actually read and enjoyed my book before we spoke, so this was a lively and entertaining conversation. Chuck is also a passionate marketer himself and we also dive into a bit about my role at .CLUB Domains and the importance of domain names to independent creators (about 32:33 into the interview).

You can watch the full interview on YouTube below, or you can listen to the audio version embedded below the video. Enjoy, and if you do, give a shout out to Chuck the BeastHost and #BeardSpeaks!

Watch now above. Listen now below!
, ,

My Interview “You Don’t Ask, You Don’t Get!” on the Photogs Unite! Podcast

Mike Lloyd is a successful photographer, and, as I found out, a great interviewer. His podcast, Photogs Unite!, is full of insights, wisdom, and advice that will benefit pro photographers as well as anyone running a business. The show is targeted to photographers as the audience, but Mike doesn’t interview photographers as guests on the show. Rather, his guests are folks with all sorts of business and marketing advice that his audience of photogs can learn and benefit from.

I was excited that Mike invited me to come on the show and share some of the lessons I learned from The Toxic Avenger. I think it was a great fit, as there are many things I experienced making movies that directly relate to what a pro photographer does, from dealing with talent and teams to scouting for and securing locations, and we cover it all during our talk. Mike did his homework, and not only did we dive into my book, but we also talk about opportunities with domain names and my role as CMO at .CLUB Domains. All in all, I thought Mike asked great questions and added a lot to the conversation, making for a great interview. See for yourself by clicking here or on the embed of the interview below. Enjoy!

,

Mister Productivity Gets Some Productivity Tips from Making Movies

Mark Struczewski calls himself “Mister Productivity” and with good reason. He’s singularly focused on solving productivity problems. Through his website, speaking, coaching, and podcast he brings valuable productivity advice to thousands. With that in mind, when Mark invited me to be a guest on his show I focused on lessons I learned from making movies that have an emphasis on productivity. The truth is, even though my book is called Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER, a lot of the learnings I gained from filmmaking are indeed productivity related (and not just about marketing). Mark is a smart and passionate host, and he had some great questions as he had read my book in advance of our talk. To listen, click here or on the player embedded below. I hope you enjoy it and find some value in the productivity advice we discuss.

 

, ,

Author Jeff Sass on The Chris Voss Show (video)

In yet another podcast appearance and another video podcast, it was a pleasure to talk Toxie with Chris Voss of The Chris Voss Show. Turns out Chris is a fan of The Toxic Avenger so our talk was very Tromatic. Enjoy!


 

 

, ,

Pop Goes the Culture show with Jeff Sass and Special Guest Troma founder Lloyd Kaufman

As part of the ongoing promotion of my book, I’ve been making a lot of appearances on various podcasts, which is always fun for me. Each show and the host(s) has its own unique point of view and approach, and that makes every interview take a different path and talk about the book (and other things) with a fresh perspective. Most of the interviews I’ve done have been audio only, but lately, I’ve done a few video interviews as well. This one, the YouTube show POP GOES THE CULTURE – TV, was especially fun for two reasons. One, the host and producer, David Levin, is an old friend who was actually there and a part of some of the experiences I write about in Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER.

David and I worked together at Satori Entertainment, and in particular, we worked very closely together on the talk show, CELEBRITY, with hostess Alison Steele. I talk a little about Satori in Chapter 1 of the book, and more about CELEBRITY and Alison in “Chapter 23: Everyone is Expendable (Especially if you Wear a Mask).” After I joined Troma, I worked with David again on a number of Troma trailers, and on the Troma Informercial, THE TROMA SYSTEM, for Comedy Central (more on that in “Chapter 34: The Director’s Chair and the Tromamercial”) and there are trailers and clips from the Tromamercial in this show. The second reason this was particularly fun is that Troma co-founder, Lloyd Kaufman, called in and joined us for the first half. Although there were a few “technical difficulties” with Lloyd and his phone, the witty banter between us makes it a fun discussion. Well, it was fun for me, but you can decide for yourself. Watch me, Lloyd and David on this special “Ask Them Yourself” version of POP GOES THE CULTURE – TV.

 

 

 

,

Jeffrey Sass on The Small Business Puzzle Podcast

A few months ago I had the pleasure of recording an episode of The Small Business Puzzle Podcast with hosts Michael and Teresa Blaes. The episode was just released this week, so please listen here or at the link below.

As their show focuses on supporting the interests and challenges of small businesses, we talk about my book, as well as the domain name industry and the opportunities with new domain extensions such as .CLUB. We also talk a bit about mobile marketing, and we discuss a bit about the process of writing a book. I also share a story from my days working with William Shatner on his Tekwar computer game. It was a good conversation and I hope you’ll enjoy listening to it.

CLICK TO LISTEN TO THE SMALL BUSINESS PUZZLE PODCAST

 

 

 

,

Looking for a Podcast Guest? Book Me and Others Thanks to PodcastGuests.com

I’ve been an avid fan of podcasting since the very early days of the format (2005). In fact, back in October of 2005, I made my first “guest” appearance on a podcast when I appeared as the subject of the “interview with a listener” on Episode 100 of the Podcast 411 show, hosted by Rob Walch. Interestingly enough, in that 2005 interview I talked about my experiences at Troma, and mention a bunch of things that I have now written about in Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. I also talk with Rob about many of the early podcasts I was listening to at the time, a number of which are still around today. Since then I’ve become friends with many of the podcasters I listened to, such as the talented author Scott Sigler, and I’ve had the chance to produce and host podcasts myself. I co-hosted the Cast of Dads podcast with some fellow “dad bloggers.” When I worked with Gapingvoid I launched and produced the Gape Into The Void podcast, with guests including Tim Ferris, Gary Vaynerchuk, and Seth Godin. I also turned one of my original screenplays, WUNDERKIND! into a podcast.

As such a fan of podcasting, it should be no surprise that appearing on podcasts has been an important part of my marketing efforts for my book. With that in mind, I was very happy when friend and domain industry blogger Andrew Allemann launched his service, PodcastGuests.com. Whether you are a podcaster looking for guests, or an author or expert looking for opportunities to be a guest on a podcast, this is a great service. The main component of PodcastGuests.com is a newsletter that features a guest expert, as well as a selection of podcasts seeking guests. If you think you’re a good candidate for one of the featured shows, you fill out a simple form that goes right to the podcaster. Signing up for the newsletter is free. If you want to be the featured expert guest in the newsletter, there is a fee, but you are also guaranteed to get a certain number of podcast appearances. A great deal, if you ask me.

There is also an online directory of expert guests at www.PodcastGuests.com with two levels of service. The directory is a great resource for podcast hosts looking for guests. Here’s a link to my profile in the PodcastGuests.com directory.

So, if you’re a podcaster looking for a great resource to find qualified guests, or if you are an author, or expert looking to gain exposure by appearing as a guest on a relevant podcast, PodcastGuests.com is a service you should definitely have on your radar.

And, of course, if you are a podcaster looking for a great guest to talk about movies, marketing, pop-culture, entrepreneurship, branding, and a fun new book, feel free to contact me! Here are just a few of my recent podcast appearances talking about Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER.

Marketing Smarts by Marketing Profs

DomainNameWire Podcast

Six Pixels of Separation w/Mitch Joel

See, Here’s the Thing Podcast

Enjoy!

 

 

 

, ,

Marketing Lessons From The Toxic Avenger – This Week’s Six Pixels Of Separation Podcast

Mitch Joel is not just a highly regarded author and marketing thought leader, nor is he just a long-established blogger and podcaster. He’s also not just a co-founder and president of a successful global digital agency, nor is he just a former rock and roll journalist. Mitch Joel, above all these things, is a mensch, in the truest sense of the word. For those of you perhaps not as familiar with the Yiddish term, a “mensch” is a person of integrity and honor – an all around great guy. That’s Mitch Joel, and I am fortunate to have had the pleasure of breaking bread (not bad) with him on more than one occasion. I am even more fortunate to be the guest on Episode #593 of his long-running and popular marketing podcast, Six Pixels of Separation.

It was great to talk with Mitch about my book, marketing, and even share some mutual love for the Mel Brooks comedy classic, Blazing Saddles… It is a fun, and hopefully informative and entertaining conversation. Click here or on the embed below to listen, and if you’re not already a follower of Mitch, please consider subscribing to the Six Pixels of Separation podcast.

If you enjoy listening to my conversation with Mitch, please consider reading my book!

 

 

 

,

Sharing Some Marketing Smarts from the Book on the MarketingProfs “Marketing Smarts” Podcast

If you’re a marketer you have likely heard of MarketingProfs, one of the leading online marketing resources, with over 600,000 members. In their own words, “MarketingProfs is the one source that individual marketers, marketing teams, and some of the world’s largest organizations turn to for modern marketing tools, training, strategies, articles, online seminars, discussion forums, and much more.” As a marketer myself, who has written a marketing book, I was honored to be a guest on the popular MarketingProfs podcast, “Marketing Smarts,” hosted by the talented Kerry O’Shea Gorgone.

Kerry and I had a great conversation and not only talked about the book, Troma, and Toxie, but we also discussed new domain name extensions like .CLUB and some domain name marketing tips (I am CMO of .CLUB Domains) and we talked about corporate culture, including some things I learned working with cartoonist Hugh MacLeod and Gapingvoid. I hope you enjoy listening.

CLICK HERE TO DOWNLOAD THE MP3.

CLICK HERE TO LISTEN TO THE SHOW ON MARKETINGPROFS.