Posts

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Jeffrey Sass on The Small Business Puzzle Podcast

A few months ago I had the pleasure of recording an episode of The Small Business Puzzle Podcast with hosts Michael and Teresa Blaes. The episode was just released this week, so please listen here or at the link below.

As their show focuses on supporting the interests and challenges of small businesses, we talk about my book, as well as the domain name industry and the opportunities with new domain extensions such as .CLUB. We also talk a bit about mobile marketing, and we discuss a bit about the process of writing a book. I also share a story from my days working with William Shatner on his Tekwar computer game. It was a good conversation and I hope you’ll enjoy listening to it.

CLICK TO LISTEN TO THE SMALL BUSINESS PUZZLE PODCAST

 

 

 

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Samurai Says #46: B-Movies are Serious Business

I’ve been doing a bunch of podcast interviews for my book, and given the nature of Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER, I’ve had the chance to appear on shows focused on business, marketing, and entrepreneurship, as well as shows with a more pop culture appeal, including shows covering comic books, movies, and more. I recently had the chance to talk with Joshua the Samurai and his sidekick Chris on the Samurai Says podcast. Here’s how they describe their show:

“Join the Samurai, a man who’s many adventures in geekdom have given him a thousand and one stories that are equal parts tragic and hilarious, and his partner in crime Chris Maverick, as they talk about weird criminals, geek news, and strange old video games. The obscure, morbid, and weird are an everyday part of this off the wall podcast where there are no rules. Oh, and the world comes to an end every single episode.”

It was a fun, wide-ranging interview, where I talk about Troma, .CLUB and domain names, and even reveal the secret ingredient to Troma’s “fake blood” recipe.

You can listen to the show here or below. My interview starts at 17:40 into the show.

Josh: The Podcast, Finding That One Thing – A Conversation with Jeffrey Sass (Plus Book Giveaway!)


According to his bio, Josh Shear is: a Writer, Podcaster, Thinker, Work-in-progress, Freemason, Husband, Doggy Daddy, Web Designer, Social media consultant, Conversationalist, Motivational aspirationalist, Accountability partner, Connector, Self-experimenter, Awesome human. I’d add that he is also an excellent interviewer and host!

I was happy to appear on episode 63 of Josh: The Podcast. Josh asked a lot of great questions and led our discussion well beyond just talking about my book. Don’t worry, I plugged the book plenty, but we also talked about careers, technology, inspiration, passion, domain names, self-publishing, the future, and more. And to top it off, Josh is giving away a copy of the book.

You can read Josh’s Blog Post about the interview here. And you can listen directly to the podcast below.

Enjoy listening and feel free to leave a comment and let me know what you think.

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DNJournal: New Book Reveals .CLUB Superhero Jeff Sass Owes His Marketing Powers to The Toxic Avenger!

Ron Jackson is a former TV News Reporter and station Sports Director. He is a consummate journalist that today serves as Editor and Publisher of Domain Name Journal (DNJournal.com) the highly regarded online Trade Publication for the Domain Name industry. I recently gave Ron a copy of my book when we were both at the Domaining Europe conference in Berlin. Ron must have had a boring flight back to the U.S. because he had the time to read the book along the way. He also seemed to like it and wrote a great and fun article about it in his popular “The Lowdown” column.

What Sass can do is spin some fascinating yarns about his days in the late 80s and early 90s with legendary New York City-based cult movie production house Troma Entertainment where he spent more than seven and half years in film production, marketing, acting and assorted mayhem… Jeff learned many valuable and timeless business and marketing lessons from his experiences at Troma and he shares the best of those in his new book – in each case noting how the specific lesson learned can be applied in any business or marketing campaign today.

I mentioned that Ron is the consummate journalist. As such, it seems he could not read my tales of movie mayhem without getting a firsthand taste of Tromaville himself. So after returning from Berlin, it seems Ron did a bit of B-movie binge-watching, turning to Tromatizing his Netflix account by watching The Toxic Avenger, Sgt. Kabukiman, NYPD, Rabid Grannies, and more. And Ron still wrote a great article about Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER.

Thanks, Ron!

You can click here to read his complete article on The Lowdown.

 

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CMO and Author Jeff Sass on The Domain Name Wire Podcast

Once again my world’s collide as I am interviewed on the popular Domain Name Wire podcast hosted by Andrew Alleman. I have appeared on Andrew’s show several times before, but always to discuss my role as CMO of .CLUB Domains and other aspects of the domain name industry. This time I was invited on the show to discuss my book, which Andrew read and liked enough to still want to talk with me. 😉

Andrew is a great interviewer and we had a fun conversation which I hope will give you some good marketing tips and inspire you (and maybe even inspire you to pick up a copy of the book or download it to your Kindle).

Click here or below to listen to Episode #138 of the DNW Podcast – “The Toxic Avenger”

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A Domain Name Marketing Tip from The Toxic Avenger

Here is a marketing tip that is not in the book, but is something that I am doing to help market the book. While by night I am the author of the toxic tales told in Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER, by day I am the CMO of .CLUB Domains. We are the operator of the new domain name extension .CLUB, an alternative to having a web address that ends in .com, .net, etc.

As you may know, there are over 1,000 new domain name extension choices now, and many of them, like .CLUB, .Design, .blog, .shop, and others, have actual meaning. They are not just generic. Using a domain name that has meaning and relevance on both sides of the dot can be a powerful marketing tool. And to take advantage of the power of a relevant, easy to remember, domain name you don’t necessarily have to switch from your primary web address. There are many ways a clever, memorable domain name can act as an easily marketable shortcut to an existing online destination. A memorable domain can easily point to a deep link within an existing website, or even be used as a shortcut to a Facebook page or other social platform.

Here’s how I am leveraging a custom domain name as a shortcut to my book on Amazon.com. As a marketer, my primary goal is to get you to go to Amazon.com and buy my book, and I want that process to be as easy and seamless as possible. Sure, you can go to Amazon and search for my book by the title or by my name as the author, but I want to save you that step. But, the link to my book on Amazon is not something I can easily tell you about. It is:

https://www.amazon.com/Everything-Business-Marketing-Learned-AVENGER/dp/1544219245/ref=sr_1_1?s=books&ie=UTF8&qid=1493773080&sr=1-1

Try saying that out loud in a podcast interview… Not very user-friendly or memorable. As noted above, the title of my book is Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. A shorter, logical nickname for the book could easily be “Toxic Avenger Marketing” so I registered the domain name www.ToxicAvenger.marketing and set it to re-direct to the book’s page on Amazon. Now, if you type in “ToxicAvenger.marketing” in a web browser, in one click you end up here:

www.ToxicAvenger.marketing >>> https://www.amazon.com/Everything-Business-Marketing-Learned-AVENGER/dp/1544219245/ref=sr_1_1?s=books&ie=UTF8&qid=1493773080&sr=1-1

So, for a modest investment of only $10.17 per year (thanks to GoDaddy‘s discount domain club), I now have an easy, relevant and memorable way to send folks right to my book’s page on Amazon.com.

With all the great domain extension choices now, what clever domains could you be using as marketing shortcuts?