Chapter 16: Repurpose, On Purpose

Greetings from Tromaville! Here is Chapter 16 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, we take a look at Troma’s take on “content marketing.” What do you think?

If you haven’t done so already, you can read the Foreword by Troma co-founder, Lloyd Kaufman, and the Introduction to the book as well as Chapter 12345 and 67 ,891011121314 and 15. You can also see me read a few chapters live, along with Lloyd and Toxie, at Florida Supercon as well as a few chapters I read on Facebook Live. Stay tuned for additional chapters to be published here. If you like what you read and can’t wait for more, please don’t be shy. You can buy the book now on Amazon (and also please don’t be shy about sharing, and reviewing the book when you do read it.) Both Toxie and I greatly appreciate your support! – Jeff Sass


Chapter 16: Repurpose, On Purpose

As stunts go, we did some amazing ones at Troma, and the best of them, like the dramatic (and now infamous) “car flip” have been used and reused in countless Troma movies. Shot one quiet afternoon on the back streets of Hoboken, New Jersey, while costly and complicated to shoot, the “car flip” has perhaps become the most cost-effective bit of film ever shot by the Troma Team (when amortized across the vast number of subsequent films the same sequence has appeared in). Why not? It’s a great stunt, even the seventeenth time you see it. Like a fine wine, it gets fermented—er, I mean better—with age. Like the pestering of a wild and crazy two-year-old toddler, with repetition, it becomes less annoying and cuter. Like a pimple that, after it won’t go away for nine months, reinvents itself as a beauty mark. You get the idea.

Of course, in the case of Troma, given the cult and culture of the rabid fan base, repurposing a stunt or scene across multiple movies turns into a welcome wink to the knowing film fan who can spot the repeated spot. So not only does the cloned scene save time and money, it becomes an Easter egg that delights eagle-eyed fans who are paying close attention—a double whammy win for the Troma Team.

What content can you wisely repurpose for your purposes? Do you have anything that can double as an Easter egg to charm your customers?


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