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Indie Film Marketing, and How Things Have Changed… (video) #GetIndieWise

I was on a panel about Indie Film Marketing at the Grand Indiewise Convention in Hollywood (Florida, that is…). I had the chance to share some of my experiences in the “old days” and how things have changed today with the proliferation of Social Media and new distribution channels. As the saying goes, “everything old is new again,” and I think that many of the marketing angles we applied “back in the day” can be applied to the Indie Film world today (but with a few new twists), and I share some of those ideas and tips in the video below. NOTE: This is an edited version of the panel, of mostly my bits, as I just had my phone pointed at me…  🙂

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My Weekend as a CON Man! (Supercon, that is…)

A great time was had by all at Florida Supercon (as mentioned before). It was great to talk to people about my book, including some who had already read it and came by the booth to let me know. It was especially fun to chat with folks who had watched and loved THE TOXIC CRUSADERS and various Troma movies I had been involved in the making of. Good times, then and now.

Aside from enjoying my time hawking my book, one of the highlights of my long weekend at Supercon was the chance to be reunited with William Shatner. Almost 23 years ago I had the pleasure of working very closely with him on the release of his TekWar computer game. At the time I was VP marketing at IntraCorp Entertainment, the developer and publisher of the game, and I personally accompanied Bill-er, Mr. Shatner, on both East and West Coast press tours for the launch of the game. They were great times, and thanks to the Queen of Supercon, Sandy Martin, I was able to say hello and spend a few minutes catching up with Shatner (and yes, I gave him a copy of my book). 🙂

I had a great weekend being a “CON” man at Florida Supercon. Here’s a short video with a few more highlights. Enjoy!


 

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A Virtual Look at Florida Supercon (360 VR video)

I spent last weekend promoting my book at the totally awesome Florida Supercon, put on by my friends Sandy Martin and Mike Broder – “Con” men (and women) extraordinaire! While I was hawking my book in my booth, another friend, Praveen Yalamanchi, stopped by with his 360 Degree VR camera and caught me in the middle of a pitch. You can use your mouse or keyboard to watch me in action and get a short inside 360 view of Supercon! Follow my voice to find me at the beginning and be sure to explore the full 360 view to see some cool costumes on folks filling the aisles. You’ll also get a peek at Coffee Shop of Horrors, who were in the booth across from me, keeping all the cool kids caffeinated! (Check out this very short film I made of a “Cosplay Connection” I witnessed on the coffee line across from my…)

 

 

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Get Ready for a Super Time at Florida Supercon!

 

It’s Supercon time! On July 12-15, 2018 Supercon returns to the Broward County Convention Center, which is literally in my backyard, just a few minutes from my home. So how could I not take advantage of this great opportunity to promote my book to avid pop-culture fans!

I’ll be selling and signing books at Booth 735 all four days of the show. Also, on Saturday, July 14th at 1:00 pm I’ll be giving a presentation in Room 304 sharing some of the business and marketing lessons I learned working for Troma that have helped guide my career from B-movies to the C-suite!

During Jeff Sass’ 7-year tenure in Tromaville he worked on classics including TROMA’S WAR, TOXIC AVENGER II & III, CLASS OF NUKE’EM HIGH II & III, he co-wrote SGT. KABUKIMAN, NYPD and he was instrumental in the creation and launch of THE TOXIC CRUSADERS cartoon series and merchandise. In this entertaining and educational talk, Jeff shares the lessons he learned making Troma movies that have helped him throughout his career as a tech entrepreneur and CMO – lessons that you too can apply to your career. Fun Fact: When Jeff left Troma in 1994, they hired James Gunn to replace him…

(By, the way, I offer a customized version of this presentation as a free webinar for businesses that purchase 12 or more copies of the book  – contact me for more information).

If you are in South Florida and love movies, comics, cosplay and pop-culture you should definitely make your way to Supercon. It is an awesome event, with costumes, celebrities, tons of great products and merchandise, and great content sessions every day. Organizers Mike Broder and Sandy Martin and their team run an amazing show!

And if you do attend, please be sure to stop by Booth 735 and say hello!

 

 

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Video Highlights from Book Promotion with the Troma Team at Florida Supercon

I had a blast reuniting with the Troma Team at Florida SuperCon to promote, sell and sign copies of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. Every time I get together with Troma co-founder, Lloyd Kaufman, it is just like old times and we slip back into the rapid fire, Troma-esque, witty (if we do say so ourselves) banter that fueled our fun working relationship so many years ago. As much as it was fun to hang out with Lloyd and Toxie for a few days, the highlight of SuperCon was by far having the opportunity to talk about my book with true Troma fans – signing copies, posing for selfies, and even getting great feedback from folks who picked up a copy of the book on one day, and came back the next day to tell me how much they were enjoying reading it. Nothing could possibly be more rewarding for an author, so thanks to all of you who I was lucky enough to meet during Florida SuperCon. And if you missed it, Lloyd, Toxie and I hosted a live reading from the book during one of the SuperCon panel sessions. I was even awarded a long overdue “Troma Diploma” 23 years after my service. 🙂

I took a lot of fun pictures and at SuperCon and below is a short video of some of the highlights. Enjoy!

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Live Book Reading at Florida Supercon with Lloyd Kaufman and Toxie Himself!

At the recent FLORIDA SUPERCON, I had the chance to read a few chapters from my book accompanied by Troma co-founder Lloyd Kaufman, who wrote the Foreword for the book. Lloyd and I were joined by The Toxic Avenger himself. Needless to say, I was a little nervous to read from my book in front of the very monster – er, mentor, who inspired me to write it. Thankfully, the audience of Troma fans were very welcoming and it was a lot of fun to share a few chapters with them, along with some live commentary from Lloyd and Toxie. Below is a video of the session. Enjoy!

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Florida Supercon, Here We Come! @Sass and @Troma (@LloydKaufman) United Again!

Greetings from Tromaville! It has been over 20 years since I was officially a member of the Troma Team, but since writing my book, “Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER,” I have been having a blast retelling my tales from Tromaville in interviews and on podcasts (and even on a few random street corners) to promote the book to anyone and everyone I can.

Later this week I’ll be rejoining the Troma Team at FLORIDA SUPERCON – the largest Comic Con in South Florida, where I’ll have a busy schedule signing copies of my book, hanging out with Lloyd, Toxie, Kabukiman and the Troma Team, and presenting my first live public book reading! If you are in South Florida I hope you can stop by and say hello. Besides my unknown self, there will be some amazing REAL celebrities at the Con, from your favorite movies, TV shows and comics including Guardians of the Galaxy, Star Trek, Dr. Who, The Walking Dead, The Karate Kid, plus world famous comic book artists, wrestlers, amazing CosPlay fans, and much, much more. I’ve been to FLORIDA SUPERCON before and it is an awesome event.

On Saturday, July 29th at 3:00 PM I’ll be reading from my book live in room 304, joined by Troma cofounder Lloyd Kaufman as we relive some of my adventures in Tromaville together in what I can guarantee will be a fun and funny session.

In addition, I’ll be signing copies of my book in the official CELEBRITY AUTOGRAPH AREA at the following times:

Thursday, July 27th:  1:30 pm
Friday, July 28th:  10:30 am
Saturday, July 29th:  10:30 am
Sunday, July 30th:  10:30 am

The rest of the time you’ll find me at the Troma Booth. If you’re at FLORIDA SUPERCON, you’ll be able to spot me, as I’ll be wearing this awesome T-shirt I had made just for SUPERCON…  🙂  (And no, I won’t be wearing the same smelly shirt four days in a row… I had a few of them made!)