Entries by Jeffrey Sass

Chapter 29: Raising your Hand

Greetings from Tromaville! Here is Chapter 29 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. This chapter addresses stepping up to take on new opportunities, whether you are qualified or not… If you haven’t done so already, you can read the Foreword by Troma co-founder, Lloyd Kaufman, and the Introduction to […]

Chapter 28: Sleeping on the Job

Greetings from Tromaville! Here is Chapter 28 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. This chapter addresses some of the more interesting sacrifices you may have to make in the name of your startup! If you haven’t done so already, you can read the Foreword by Troma co-founder, […]

Chapter 27: Putting Out Fires (Literally)

Greetings from Tromaville! Here is Chapter 27 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, we discuss dealing with “Celebrities” and my heated encounter with legendary producer, Samuel Z. Arkoff (R.I.P.). If you haven’t done so already, you can read the Foreword by Troma co-founder, Lloyd […]

Chapter 26: Yes, We Cannes!

Greetings from Tromaville! Here is Chapter 26 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. This chapter talks about the residual value of trade shows and conferences, the Cannes Film Festival, and Market, and the only time I ever was in a fist fight (thanks to Toxie!) If you […]