My first encounter with Toxie was in late 1984, not long after the original TOXIC AVENGER film was released. As documented in my book, “Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER,” I visited Lloyd (Kaufman) and Michael (Herz) at the Troma Building to pitch them on letting the company […]
Thanks to Lloyd and the Troma Team for putting together this book promo video with highlights from a book reading I did with Lloyd and Toxie at the Florida Supercon. Enjoy!
Greetings from Tromaville! Here is Chapter 29 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. This chapter addresses stepping up to take on new opportunities, whether you are qualified or not… If you haven’t done so already, you can read the Foreword by Troma co-founder, Lloyd Kaufman, and the Introduction to […]
I recently had the chance to speak with Eric Skwarczynski, host of the GOOD STORY Podcast. Eric, already a self-professed Troma fan, had read my book and was well-prepared with some great questions. In addition to being a great podcast host and producer, Eric has some great editing chops and put together some great short […]
Greetings from Tromaville! Here is Chapter 28 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. This chapter addresses some of the more interesting sacrifices you may have to make in the name of your startup! If you haven’t done so already, you can read the Foreword by Troma co-founder, […]
Greetings from Tromaville! Here is Chapter 27 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, we discuss dealing with “Celebrities” and my heated encounter with legendary producer, Samuel Z. Arkoff (R.I.P.). If you haven’t done so already, you can read the Foreword by Troma co-founder, Lloyd […]
When I realized I’d be in Traverse City during the festival this summer, I hoped perhaps, to have a chance to see him again and perhaps even give him a copy of my book. As it happened, the summer stars aligned for me to be able to do just that.
Greetings from Tromaville! Here is Chapter 26 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. This chapter talks about the residual value of trade shows and conferences, the Cannes Film Festival, and Market, and the only time I ever was in a fist fight (thanks to Toxie!) If you […]
Today is my 60th birthday. When I started working at Troma I was 28 years old. It was a long f’ing time ago. Yet, my time in Tromaville had a lasting impact on me and inspired my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. Friends and family surprised […]
We discuss how, while the book is a treasure trove of behind-the-scenes tales to delight the Troma fan, the anecdotes and lessons within also appeal to readers who have never heard of Troma or The Toxic Avenger (yes, such folks exist!).