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> About the Author

While early in his career, Jeff Sass was making B-movies, he has spent more recent years in the C-suite as a COO, CEO, and CMO. With a career spanning the entertainment, computer-game, mobile, and Internet worlds, he has written and produced for film and TV, and he has been a tech start-up entrepreneur.

A frequent speaker on entrepreneurship, mobile marketing, domain names, and social media, Jeff Sass has had articles appear in Forbes, Entrepreneur, AdAge, and many other publications. As the father of three, he has also been a prolific “dad blogger,” participating in influencer campaigns for brands including Intel, Sony, Ford, LG, Asus, and others.

Despite this seemingly successful career, Jeff Sass is happy to admit that everything he knows about business and marketing, he learned from The Toxic Avenger. For a more detailed Touch of Sass, please visit JeffreySass.com

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Popular

Foreword by Lloyd Kaufman, Troma CofounderApril 16, 2017 - 4:22 pm
Chapter 4: Trailer TrashOctober 1, 2017 - 2:25 pm
Introduction: Lights, Camera, Action!June 11, 2017 - 10:40 am
Live Book Reading at Florida Supercon with Lloyd Kaufman...August 17, 2017 - 8:48 pm

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Chapter 16: Repurpose, On PurposeJune 17, 2018 - 12:46 pm
Chapter 15: If You Don’t Want to Swallow a Frog, Start...June 3, 2018 - 4:06 pm
Chapter 14: Strategic Partners – Burn Houses, Not...May 27, 2018 - 12:36 pm
Chapter 13: Embrace your Vision and CultureMay 20, 2018 - 12:23 pm

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[…] Kaufman, and the Introduction to the book as...June 4, 2018 - 2:12 am by Chapter 15: If You Don't Want to Swallow a Frog, Start with a Stunt - Everything I Know About Business and Marketing
[…] the Foreword by Troma co-founder, Lloyd Kaufman,...June 4, 2018 - 2:12 am by Chapter 15: If You Don't Want to Swallow a Frog, Start with a Stunt - Everything I Know About Business and Marketing
[…] the Introduction to the book as well as Chapter...June 4, 2018 - 2:12 am by Chapter 15: If You Don't Want to Swallow a Frog, Start with a Stunt - Everything I Know About Business and Marketing
[…] Lloyd Kaufman, and the Introduction to the book...June 4, 2018 - 2:11 am by Chapter 15: If You Don't Want to Swallow a Frog, Start with a Stunt - Everything I Know About Business and Marketing

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Read FREE CHAPTERS

Chapter 16: Repurpose, On PurposeJune 17, 2018 - 12:46 pm
Chapter 15: If You Don’t Want to Swallow a Frog, Start with a StuntJune 3, 2018 - 4:06 pm
Chapter 14: Strategic Partners – Burn Houses, Not BridgesMay 27, 2018 - 12:36 pm
Chapter 13: Embrace your Vision and CultureMay 20, 2018 - 12:23 pm
Chapter 12: Sink or Swim!May 13, 2018 - 10:24 am
Chapter 11: Show Up!May 6, 2018 - 4:23 pm
Chapter 10: Find Something to Believe InApril 29, 2018 - 12:11 pm
Chapter 9: Old Yeller (and be your Brand)April 22, 2018 - 11:13 am
Chapter 8: The Power of WeFebruary 5, 2018 - 9:27 pm
Chapter 7: Branding Begins on the Ground FloorDecember 10, 2017 - 7:29 pm

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“Great book about marketing and how your career can evolve from past experiences. Easy to read.” – Amazon Customer

“It’s funny, it’s irreverent, and an incredibly valuable Primer, AND Reminder, for how to succeed in business. Thank you Jeff Sass… any interaction with you is valuable, in so many ways.” – Ted Rubin

“The author packs a lot of great marketing advice and examples in a little over 100-pages — and who doesn’t like the Toxic Avenger? I learned some stuff; confirmed some other things and thoroughly enjoyed the read. Jeff Sass can write and told a great story of his years with the cult classic movie studio Troma while weaving in dozens of important marketing and business lessons along the way.” – B. Olson

“I’ve read a lot of business and marketing books that include banal examples from Corporate America. This book is very different; it brings life to business lessons such as the importance of teams through colorful stories from the author’s personal experience at B-movie studio Troma. Several of the business lessons are ones I haven’t heard anywhere else and make a lot of sense. I highly recommend picking up this book.” – Andrew

“This is a fun book to read with great lessons for all entrepreneurs. Jeff Sass weaves his personal story working on the Toxic Avenger series and other movies into practical and wise lessons for any business owner and marketer. If you like movies, super heroes or have ever wondered what the real business of the independent film industry is like, you’ll enjoy this book and have great takeaway points about how to build and promote your products and services.” – Jennifer Wolfe

See all reviews on Amazon.

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