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> About the Author

While early in his career, Jeff Sass was making B-movies, he has spent more recent years in the C-suite as a COO, CEO, and CMO. With a career spanning the entertainment, computer-game, mobile, and Internet worlds, he has written and produced for film and TV, and he has been a tech start-up entrepreneur.

A frequent speaker on entrepreneurship, mobile marketing, domain names, and social media, Jeff Sass has had articles appear in Forbes, Entrepreneur, AdAge, and many other publications. As the father of three, he has also been a prolific “dad blogger,” participating in influencer campaigns for brands including Intel, Sony, Ford, LG, Asus, and others.

Despite this seemingly successful career, Jeff Sass is happy to admit that everything he knows about business and marketing, he learned from The Toxic Avenger. For a more detailed Touch of Sass, please visit JeffreySass.com

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Foreword by Lloyd Kaufman, Troma CofounderApril 16, 2017 - 4:22 pm
Chapter 4: Trailer TrashOctober 1, 2017 - 2:25 pm
Chapter 10: Find Something to Believe InApril 29, 2018 - 12:11 pm
Introduction: Lights, Camera, Action!June 11, 2017 - 10:40 am

Recent

That Time I Did a Book Reading with Lloyd Kaufman &...January 10, 2021 - 9:36 pm
Chapter 29: Raising your HandJuly 18, 2020 - 6:55 pm
My Troma Story on the Good Story PodcastApril 12, 2020 - 12:20 pm
Chapter 28: Sleeping on the JobFebruary 23, 2020 - 12:48 pm

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[…] and 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26,...July 18, 2020 - 7:23 pm by Chapter 29: Raising your Hand - Everything I Know About Business and Marketing
[…] 1, 2, 3, 4, 5 and 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26,...July 18, 2020 - 7:23 pm by Chapter 29: Raising your Hand - Everything I Know About Business and Marketing
[…] as well as Chapter 1, 2, 3, 4, 5 and 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26,...July 18, 2020 - 7:23 pm by Chapter 29: Raising your Hand - Everything I Know About Business and Marketing
[…] the book as well as Chapter 1, 2, 3, 4, 5...July 18, 2020 - 7:22 pm by Chapter 29: Raising your Hand - Everything I Know About Business and Marketing

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Read FREE CHAPTERS

Chapter 29: Raising your HandJuly 18, 2020 - 6:55 pm
Chapter 28: Sleeping on the JobFebruary 23, 2020 - 12:48 pm
Chapter 27: Putting Out Fires (Literally)October 6, 2019 - 2:58 pm
Chapter 26: Yes, We Cannes!June 30, 2019 - 3:38 pm
Chapter 25: Influencing the InfluencersFebruary 5, 2019 - 8:20 am
Chapter 24: Be Open to the UnexpectedNovember 18, 2018 - 10:22 am
Chapter 23: Everyone is Expendable (Especially if you Wear a Mask)October 21, 2018 - 6:24 pm
Chapter 22: Location, Location, LocationSeptember 9, 2018 - 1:34 pm
Chapter 21: Delegate or DieAugust 26, 2018 - 1:10 pm
Chapter 20: This Means WAR!July 29, 2018 - 2:06 pm

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“Great book about marketing and how your career can evolve from past experiences. Easy to read.” – Amazon Customer

“It’s funny, it’s irreverent, and an incredibly valuable Primer, AND Reminder, for how to succeed in business. Thank you Jeff Sass… any interaction with you is valuable, in so many ways.” – Ted Rubin

“The author packs a lot of great marketing advice and examples in a little over 100-pages — and who doesn’t like the Toxic Avenger? I learned some stuff; confirmed some other things and thoroughly enjoyed the read. Jeff Sass can write and told a great story of his years with the cult classic movie studio Troma while weaving in dozens of important marketing and business lessons along the way.” – B. Olson

“I’ve read a lot of business and marketing books that include banal examples from Corporate America. This book is very different; it brings life to business lessons such as the importance of teams through colorful stories from the author’s personal experience at B-movie studio Troma. Several of the business lessons are ones I haven’t heard anywhere else and make a lot of sense. I highly recommend picking up this book.” – Andrew

“This is a fun book to read with great lessons for all entrepreneurs. Jeff Sass weaves his personal story working on the Toxic Avenger series and other movies into practical and wise lessons for any business owner and marketer. If you like movies, super heroes or have ever wondered what the real business of the independent film industry is like, you’ll enjoy this book and have great takeaway points about how to build and promote your products and services.” – Jennifer Wolfe

See all reviews on Amazon.

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