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Indie Film Marketing, and How Things Have Changed… (video) #GetIndieWise

I was on a panel about Indie Film Marketing at the Grand Indiewise Convention in Hollywood (Florida, that is…). I had the chance to share some of my experiences in the “old days” and how things have changed today with the proliferation of Social Media and new distribution channels. As the saying goes, “everything old is new again,” and I think that many of the marketing angles we applied “back in the day” can be applied to the Indie Film world today (but with a few new twists), and I share some of those ideas and tips in the video below. NOTE: This is an edited version of the panel, of mostly my bits, as I just had my phone pointed at me…  🙂

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My Weekend as a CON Man! (Supercon, that is…)

A great time was had by all at Florida Supercon (as mentioned before). It was great to talk to people about my book, including some who had already read it and came by the booth to let me know. It was especially fun to chat with folks who had watched and loved THE TOXIC CRUSADERS and various Troma movies I had been involved in the making of. Good times, then and now.

Aside from enjoying my time hawking my book, one of the highlights of my long weekend at Supercon was the chance to be reunited with William Shatner. Almost 23 years ago I had the pleasure of working very closely with him on the release of his TekWar computer game. At the time I was VP marketing at IntraCorp Entertainment, the developer and publisher of the game, and I personally accompanied Bill-er, Mr. Shatner, on both East and West Coast press tours for the launch of the game. They were great times, and thanks to the Queen of Supercon, Sandy Martin, I was able to say hello and spend a few minutes catching up with Shatner (and yes, I gave him a copy of my book). 🙂

I had a great weekend being a “CON” man at Florida Supercon. Here’s a short video with a few more highlights. Enjoy!


 

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A Virtual Look at Florida Supercon (360 VR video)

I spent last weekend promoting my book at the totally awesome Florida Supercon, put on by my friends Sandy Martin and Mike Broder – “Con” men (and women) extraordinaire! While I was hawking my book in my booth, another friend, Praveen Yalamanchi, stopped by with his 360 Degree VR camera and caught me in the middle of a pitch. You can use your mouse or keyboard to watch me in action and get a short inside 360 view of Supercon! Follow my voice to find me at the beginning and be sure to explore the full 360 view to see some cool costumes on folks filling the aisles. You’ll also get a peek at Coffee Shop of Horrors, who were in the booth across from me, keeping all the cool kids caffeinated! (Check out this very short film I made of a “Cosplay Connection” I witnessed on the coffee line across from my…)

 

 

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Don’t Be An April Fool! Get the Kindle Version of my Book for FREE!

This is NOT a joke! Get the Kindle Version of Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER for FREE! Today only, in honor of April Fool’s Day!

CLICK TO GET THE KINDLE BOOK FOR FREE!

 

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Author Jeff Sass on The Chris Voss Show (video)

In yet another podcast appearance and another video podcast, it was a pleasure to talk Toxie with Chris Voss of The Chris Voss Show. Turns out Chris is a fan of The Toxic Avenger so our talk was very Tromatic. Enjoy!


 

 

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Pop Goes the Culture show with Jeff Sass and Special Guest Troma founder Lloyd Kaufman

As part of the ongoing promotion of my book, I’ve been making a lot of appearances on various podcasts, which is always fun for me. Each show and the host(s) has its own unique point of view and approach, and that makes every interview take a different path and talk about the book (and other things) with a fresh perspective. Most of the interviews I’ve done have been audio only, but lately, I’ve done a few video interviews as well. This one, the YouTube show POP GOES THE CULTURE – TV, was especially fun for two reasons. One, the host and producer, David Levin, is an old friend who was actually there and a part of some of the experiences I write about in Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER.

David and I worked together at Satori Entertainment, and in particular, we worked very closely together on the talk show, CELEBRITY, with hostess Alison Steele. I talk a little about Satori in Chapter 1 of the book, and more about CELEBRITY and Alison in “Chapter 23: Everyone is Expendable (Especially if you Wear a Mask).” After I joined Troma, I worked with David again on a number of Troma trailers, and on the Troma Informercial, THE TROMA SYSTEM, for Comedy Central (more on that in “Chapter 34: The Director’s Chair and the Tromamercial”) and there are trailers and clips from the Tromamercial in this show. The second reason this was particularly fun is that Troma co-founder, Lloyd Kaufman, called in and joined us for the first half. Although there were a few “technical difficulties” with Lloyd and his phone, the witty banter between us makes it a fun discussion. Well, it was fun for me, but you can decide for yourself. Watch me, Lloyd and David on this special “Ask Them Yourself” version of POP GOES THE CULTURE – TV.

 

 

 

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Black Friday/Cyber Monday Sale: Kindle Version On Sale Now for $0.99!

‘Tis the season… of the sale, and my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER is no exception! Now through November 30th, you can get the Kindle Version of the book for only $0.99! Yep, that’s less than one buck… less than the cost of a few sips of that FrappaZappaTiniLatteLeche you’re drinking… and far more fulfilling! The Kindle version normally sells for $4.99 so you’re getting a whopping 80% off a book that is guaranteed to make you smile and get inspired by business and marketing tips you can actually use! Watch the short video below for some highlights of the 5-star reviews on Amazon! And don’t be shy… spend a buck and buy the book! Thanks!!!

 

 

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Facebook Live: Live Book Reading!

As an experiment, I decided to read a few chapters from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER “live” on Facebook Live! It was a fun time reading aloud, and the feedback has been very positive so I am sure I’ll do it again with a few more chapters. In this first “live” reading on Facebook, I read the INTRODUCTION for the book, as well as CHAPTER 7: BRANDING BEGINS ON THE GROUND FLOOR and as a bonus, CHAPTER 8: THE POWER OF WE. I hope you enjoy listening, and let me know what you think. Should I read more chapters this way?

 


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John Oliver Tackles Nuclear Waste with The Toxic Avenger on HBO’s Last Week Tonight

My monster mentor is going mainstream! Not only is Toxie the star of movies, cartoons, and an off-broadway show, but lately The Toxic Avenger has been a darling of late-night talk show hosts looking to make a convenient comic reference to a hideously deformed creature of superhuman size and strength. First, it was Seth Meyers comparing our illustrious President to our favorite monster hero. Now, HBO star and host of Last Week Tonight, John Oliver, featured excerpts from the trailer for the original Toxic Avenger movie as the lead-in to his extended report on “Nuclear Waste.” So, I am not the only one who has been influenced and inspired by the first superhero from New Jersey. You can watch John Oliver invoke The Toxic Avenger in the video below, and of course, you can read about the many inspired business and marketing lessons I learned from Toxie in my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER.


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Video Highlights from Book Promotion with the Troma Team at Florida Supercon

I had a blast reuniting with the Troma Team at Florida SuperCon to promote, sell and sign copies of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. Every time I get together with Troma co-founder, Lloyd Kaufman, it is just like old times and we slip back into the rapid fire, Troma-esque, witty (if we do say so ourselves) banter that fueled our fun working relationship so many years ago. As much as it was fun to hang out with Lloyd and Toxie for a few days, the highlight of SuperCon was by far having the opportunity to talk about my book with true Troma fans – signing copies, posing for selfies, and even getting great feedback from folks who picked up a copy of the book on one day, and came back the next day to tell me how much they were enjoying reading it. Nothing could possibly be more rewarding for an author, so thanks to all of you who I was lucky enough to meet during Florida SuperCon. And if you missed it, Lloyd, Toxie and I hosted a live reading from the book during one of the SuperCon panel sessions. I was even awarded a long overdue “Troma Diploma” 23 years after my service. 🙂

I took a lot of fun pictures and at SuperCon and below is a short video of some of the highlights. Enjoy!