Loading
  • Twitter
  • Youtube
  • Facebook
  • Linkedin
  • Instagram
Everything I Know About Business and Marketing
  • About
  • Shop
    • Cart
  • Contact
  • Home
  • Search
  • Menu
Events, Signings, Video

A Virtual Look at Florida Supercon (360 VR video)

I spent last weekend promoting my book at the totally awesome Florida Supercon, put on by my friends Sandy Martin and Mike Broder - "Con" men (and women) extraordinaire! While I was hawking my book in my booth, another friend, Praveen Yalamanchi,…
July 22, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/07/VR-Video-Screen-capture.jpg 568 1012 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-07-22 12:07:432018-07-22 12:07:43A Virtual Look at Florida Supercon (360 VR video)
BOOK

Chapter 19: Fix It, or Forget It... Fast!

Greetings from Tromaville! Here is Chapter 19 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, we take a look at the importance of having a plan B and making sure every…
July 8, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/07/Chapter-19-Fix-it-or-Forget-it-Fast.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-07-08 14:21:202018-07-08 14:50:06Chapter 19: Fix It, or Forget It... Fast!
Events, News, Signings

Get Ready for a Super Time at Florida Supercon!

  It's Supercon time! On July 12-15, 2018 Supercon returns to the Broward County Convention Center, which is literally in my backyard, just a few minutes from my home. So how could I not take advantage of this great opportunity to…
July 7, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/07/2018-FLORIDA-JEFF-SASS-1024x576.jpg 576 1024 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-07-07 14:44:332018-07-07 15:16:45Get Ready for a Super Time at Florida Supercon!
BOOK

Chapter 18: Playing By The Rules

Greetings from Tromaville! Here is Chapter 18 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, we take a look at the importance of having some basic rules as a way…
2 Comments
/
July 1, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/07/Chapter-18-playing-by-the-rules.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-07-01 10:56:132018-07-01 10:56:13Chapter 18: Playing By The Rules
BOOK

Chapter 17: Always Salute the Schwag!

Greetings from Tromaville! Here is Chapter 17 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, we take a look at the importance of always carrying... not weapon, but…
1 Comment
/
June 24, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/06/Chapter-17-salute-the-schwag.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-06-24 19:02:562018-06-24 19:02:56Chapter 17: Always Salute the Schwag!
BOOK

Chapter 16: Repurpose, On Purpose

Greetings from Tromaville! Here is Chapter 16 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, we take a look at Troma's take on "content marketing." What do you think? If…
2 Comments
/
June 17, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/06/Chapter-16-repurpose-on-purpose.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-06-17 12:46:362018-06-17 12:46:36Chapter 16: Repurpose, On Purpose
BOOK

Chapter 15: If You Don't Want to Swallow a Frog, Start with a Stunt

Greetings from Tromaville! Here is Chapter 15 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, I talk about the team building benefits of "doing the hard stuff first..."…
5 Comments
/
June 3, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/06/chapter-15-swallow-frog.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-06-03 16:06:032018-06-04 02:09:46Chapter 15: If You Don't Want to Swallow a Frog, Start with a Stunt
BOOK

Chapter 14: Strategic Partners - Burn Houses, Not Bridges

Greetings from Tromaville! Here is Chapter 14 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, I talk about an early career lesson - "if you don't ask, you don't get" - and…
May 27, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/05/Chapter-14-blog-image-explosion-toxic-avenger-troma.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-05-27 12:36:052018-05-27 12:37:07Chapter 14: Strategic Partners - Burn Houses, Not Bridges
BOOK

Chapter 13: Embrace your Vision and Culture

Greetings from Tromaville! Here is Chapter 13 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, I talk about the "c" word - culture, and how Troma taught me what's really important…
1 Comment
/
May 20, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/05/Chapter-13-Vision-and-Culture.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-05-20 12:23:522018-05-20 12:23:52Chapter 13: Embrace your Vision and Culture
BOOK

Chapter 12: Sink or Swim!

Greetings from Tromaville! Here is Chapter 12 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, I talk the many opportunites Troma affords to aspiring filmmakers and the benefits…
3 Comments
/
May 13, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/05/Toxic-Avenger-Marketing-Chapter-12.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-05-13 10:24:252018-05-20 11:54:52Chapter 12: Sink or Swim!
BOOK

Chapter 11: Show Up!

Greetings from Tromaville! Here is Chapter 11 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, I talk about understanding the true "bear necessities" for your business,…
2 Comments
/
May 6, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/05/Toxic-Avenger-Marketing-Book-Chapter-11-Show-up.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-05-06 16:23:012018-05-06 16:23:01Chapter 11: Show Up!
News, Toxic Avenger

R.I.P. John Altamura... Tromaville Weeps for a Toxie

This week it was announced that actor John Altamura passed away of a heart attack at the young age of 52. While the Toxic Avenger was played by Mitch Cohen in the original The Toxic Avenger film, it was John who I first knew as Toxie, working…
May 6, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/05/RIP-John-Altamura-Toxic-Avenger.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-05-06 14:21:372018-05-06 16:34:56R.I.P. John Altamura... Tromaville Weeps for a Toxie
BOOK

Chapter 10: Find Something to Believe In

Greetings from Tromaville! Here is Chapter 10 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, I reveal my true feelings about Troma films, and one of the keys to success in…
10 Comments
/
April 29, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/04/Untitled-design-15.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-04-29 12:11:092018-04-29 12:11:09Chapter 10: Find Something to Believe In
Reviews

"Teeming With Anecdotal Gems Of Guidance Regarding Business And Marketing" - Great Review on Fupping.com

As an author working hard to gain exposure and popularity for my book, REVIEWS are critically important and greatly appreciated - especially when they are positive! I am grateful for all the 5-star reviews the book has received on Amazon.com…
April 29, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/04/Everything_I_know_about_Business_and_Marketing_–_Teeming_With_Anecdotal_Gems_Of_Guidance_Regarding_Business_And_Marketing_–_Fupping.jpg 1140 2390 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-04-29 11:16:102018-04-29 11:17:57"Teeming With Anecdotal Gems Of Guidance Regarding Business And Marketing" - Great Review on Fupping.com
BOOK

Chapter 9: Old Yeller (and be your Brand)

Greetings from Tromaville! Here is Chapter 9 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. This chapter still resonates strongly with me to this day. It's all about the importance…
5 Comments
/
April 22, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/04/Untitled-design-14.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-04-22 11:13:302018-04-22 11:13:30Chapter 9: Old Yeller (and be your Brand)
Shop, Video

Don't Be An April Fool! Get the Kindle Version of my Book for FREE!

This is NOT a joke! Get the Kindle Version of Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER for FREE! Today only, in honor of April Fool's Day! CLICK TO GET THE KINDLE BOOK FOR FREE!  
April 1, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/03/Edit_Post_‹_Everything_I_Know_About_Business_and_Marketing_—_WordPress_?.jpg 0 0 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-04-01 07:00:092018-03-31 21:50:21Don't Be An April Fool! Get the Kindle Version of my Book for FREE!
Podcasts, Toxic Avenger, Video

Author Jeff Sass on The Chris Voss Show (video)

In yet another podcast appearance and another video podcast, it was a pleasure to talk Toxie with Chris Voss of The Chris Voss Show. Turns out Chris is a fan of The Toxic Avenger so our talk was very Tromatic. Enjoy!   …
March 7, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/03/191__Jeffrey_Sass_of_Everything_I_Know_about_Business_and_Marketing__I_Learned_from_THE_TOXIC_AVENGER_-_YouTube_?.jpg 0 0 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-03-07 21:24:432018-03-07 21:26:31Author Jeff Sass on The Chris Voss Show (video)
Podcasts, Toxic Avenger, Video

Pop Goes the Culture show with Jeff Sass and Special Guest Troma founder Lloyd Kaufman

As part of the ongoing promotion of my book, I've been making a lot of appearances on various podcasts, which is always fun for me. Each show and the host(s) has its own unique point of view and approach, and that makes every interview…
March 4, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/03/Pop_Goes_the_Culture_show_with_Jeff_Sass_and_Special_Guest_Troma_founder_Lloyd_Kaufman_-_Everything_I_Know_About_Business_and_Marketing.jpg 566 1000 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-03-04 22:25:272018-03-04 22:25:27Pop Goes the Culture show with Jeff Sass and Special Guest Troma founder Lloyd Kaufman
BOOK

Chapter 8: The Power of We

Greetings from Tromaville! Here is Chapter 8 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. While a short one, this is one of my favorite chapters in the book and one I am most often asked…
2 Comments
/
February 5, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/02/Toxic-Avenger-Marketing-Power-of-We.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-02-05 21:27:402018-02-05 21:27:40Chapter 8: The Power of We
Marketing Tips, Podcasts

Jeffrey Sass on The Small Business Puzzle Podcast

A few months ago I had the pleasure of recording an episode of The Small Business Puzzle Podcast with hosts Michael and Teresa Blaes. The episode was just released this week, so please listen here or at the link below. As their show focuses…
February 3, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/02/46_Interview_with_Jeffrey_Sass_-_The_Small_Business_Puzzle_Podcast_?.jpg 0 0 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-02-03 15:01:452018-02-03 15:01:45Jeffrey Sass on The Small Business Puzzle Podcast
Marketing Tips, Podcasts

Looking for a Podcast Guest? Book Me and Others Thanks to PodcastGuests.com

I've been an avid fan of podcasting since the very early days of the format (2005). In fact, back in October of 2005, I made my first "guest" appearance on a podcast when I appeared as the subject of the "interview with a listener" on Episode…
January 7, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/01/Jeffrey_Sass_is_on_PodcastGuests_com_-_Invite_Jeffrey_Sass_to_be_a_guest_on_your_podcast.jpg 1340 2526 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-01-07 11:03:452018-01-07 11:03:45Looking for a Podcast Guest? Book Me and Others Thanks to PodcastGuests.com
BOOK

Chapter 7: Branding Begins on the Ground Floor

Greetings from Tromaville! Here is Chapter 7 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. It's a short one. 🙂 If you haven't done so already, you can read the Foreword by Troma co-founder,…
2 Comments
/
December 10, 2017
https://everythingiknowabout.marketing/wp-content/uploads/2017/12/Untitled-design-3.png 512 1024 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2017-12-10 19:29:162017-12-10 19:29:16Chapter 7: Branding Begins on the Ground Floor
Page 2 of 41234

> Now Available!

BUY at these Book Retailers

BUY at these Book RetailersBUY at these Book Retailers

> About the Author

While early in his career, Jeff Sass was making B-movies, he has spent more recent years in the C-suite as a COO, CEO, and CMO. With a career spanning the entertainment, computer-game, mobile, and Internet worlds, he has written and produced for film and TV, and he has been a tech start-up entrepreneur.

A frequent speaker on entrepreneurship, mobile marketing, domain names, and social media, Jeff Sass has had articles appear in Forbes, Entrepreneur, AdAge, and many other publications. As the father of three, he has also been a prolific “dad blogger,” participating in influencer campaigns for brands including Intel, Sony, Ford, LG, Asus, and others.

Despite this seemingly successful career, Jeff Sass is happy to admit that everything he knows about business and marketing, he learned from The Toxic Avenger. For a more detailed Touch of Sass, please visit JeffreySass.com

> JOIN THE EMAIL LIST AND STAY TOXIC!

Live Book Reading at SuperCon

https://youtu.be/WfB2-iB0HpE

My Mentor was a Monster!

https://youtu.be/iWmeUFLCBtw
Popular
  • Foreword by Lloyd Kaufman, Troma CofounderApril 16, 2017 - 4:22 pm
  • Chapter 4: Trailer TrashOctober 1, 2017 - 2:25 pm
  • Chapter 10: Find Something to Believe InApril 29, 2018 - 12:11 pm
  • Introduction: Lights, Camera, Action!June 11, 2017 - 10:40 am
Recent
  • That Time I Did a Book Reading with Lloyd Kaufman &...January 10, 2021 - 9:36 pm
  • Chapter 29: Raising your HandJuly 18, 2020 - 6:55 pm
  • My Troma Story on the Good Story PodcastApril 12, 2020 - 12:20 pm
  • Chapter 28: Sleeping on the JobFebruary 23, 2020 - 12:48 pm
Comments
  • […] and 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26,...July 18, 2020 - 7:23 pm by Chapter 29: Raising your Hand - Everything I Know About Business and Marketing
  • […] 1, 2, 3, 4, 5 and 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26,...July 18, 2020 - 7:23 pm by Chapter 29: Raising your Hand - Everything I Know About Business and Marketing
  • […] as well as Chapter 1, 2, 3, 4, 5 and 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26,...July 18, 2020 - 7:23 pm by Chapter 29: Raising your Hand - Everything I Know About Business and Marketing
  • […] the book as well as Chapter 1, 2, 3, 4, 5...July 18, 2020 - 7:22 pm by Chapter 29: Raising your Hand - Everything I Know About Business and Marketing
Tags
AFM Amazon American Film Market Book Content Books Branding Business Chandler Walker ChansLogic Chapter 1 Chapters Comic Con Culture David Vienna Domain Names DomainNameWire Entrepreneurship Florida Supercon Introduction John Altamura Kindle Late Night Lloyd Kaufman Marketing Mentor Mentorship Movies News New York Podcast Podcasts Politics Reviews Samurai Says Satori See Here's the Thing Seth Meyers Startups The Daddy Complex The Troma Building Tips Toxic Avenger Toxie Troma William Shatner

Facebook

Followon TwitterSubscribeto RSS Feed

Read FREE CHAPTERS

  • Chapter 29: Raising your HandJuly 18, 2020 - 6:55 pm
  • Chapter 28: Sleeping on the JobFebruary 23, 2020 - 12:48 pm
  • Chapter 27: Putting Out Fires (Literally)October 6, 2019 - 2:58 pm
  • Chapter 26: Yes, We Cannes!June 30, 2019 - 3:38 pm
  • Chapter 25: Influencing the InfluencersFebruary 5, 2019 - 8:20 am
  • Chapter 24: Be Open to the UnexpectedNovember 18, 2018 - 10:22 am
  • Chapter 23: Everyone is Expendable (Especially if you Wear a Mask)October 21, 2018 - 6:24 pm
  • Chapter 22: Location, Location, LocationSeptember 9, 2018 - 1:34 pm
  • Chapter 21: Delegate or DieAugust 26, 2018 - 1:10 pm
  • Chapter 20: This Means WAR!July 29, 2018 - 2:06 pm

Get 10% Off a Great Premium Domain Name!

Categories

Archives

Search

Reviews:

“Great book about marketing and how your career can evolve from past experiences. Easy to read.” – Amazon Customer

“It’s funny, it’s irreverent, and an incredibly valuable Primer, AND Reminder, for how to succeed in business. Thank you Jeff Sass… any interaction with you is valuable, in so many ways.” – Ted Rubin

“The author packs a lot of great marketing advice and examples in a little over 100-pages — and who doesn’t like the Toxic Avenger? I learned some stuff; confirmed some other things and thoroughly enjoyed the read. Jeff Sass can write and told a great story of his years with the cult classic movie studio Troma while weaving in dozens of important marketing and business lessons along the way.” – B. Olson

“I’ve read a lot of business and marketing books that include banal examples from Corporate America. This book is very different; it brings life to business lessons such as the importance of teams through colorful stories from the author’s personal experience at B-movie studio Troma. Several of the business lessons are ones I haven’t heard anywhere else and make a lot of sense. I highly recommend picking up this book.” – Andrew

“This is a fun book to read with great lessons for all entrepreneurs. Jeff Sass weaves his personal story working on the Toxic Avenger series and other movies into practical and wise lessons for any business owner and marketer. If you like movies, super heroes or have ever wondered what the real business of the independent film industry is like, you’ll enjoy this book and have great takeaway points about how to build and promote your products and services.” – Jennifer Wolfe

See all reviews on Amazon.

 

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Tags

AFM Amazon American Film Market Book Content Books Branding Business Chandler Walker ChansLogic Chapter 1 Chapters Comic Con Culture David Vienna Domain Names DomainNameWire Entrepreneurship Florida Supercon Introduction John Altamura Kindle Late Night Lloyd Kaufman Marketing Mentor Mentorship Movies News New York Podcast Podcasts Politics Reviews Samurai Says Satori See Here's the Thing Seth Meyers Startups The Daddy Complex The Troma Building Tips Toxic Avenger Toxie Troma William Shatner
© Copyright - Jeffrey W. Sass, All Rights Reserved
  • Twitter
  • Youtube
  • Facebook
  • Linkedin
  • Instagram
Scroll to top