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My Altered States Uncovered on the “Altered Geek” Podcast

I had the chance to talk in depth with Steve “Megatron” Phillips, host of the Altered Geek podcast. I really enjoy doing podcast interviews, as each one is a bit different based on the host and questions asked and the mood of the moment when we’re recording. This was a good talk and I think we cover a lot of ground around my tenure at Troma, and the book itself (which Steve clearly had read in advance). We discuss how, while the book is a treasure trove of behind-the-scenes tales to delight the Troma fan, the anecdotes and lessons within also appeal to readers who have never heard of Troma or The Toxic Avenger (yes, such folks exist!). Steve compliments the “short” chapters and I give credit to Steven Pressfield‘s Nobody Wants to Read Your Sh*t, which served as an inspiration to the style of writing I chose for my book.

In addition, we talk about how I got involved with .CLUB Domains and the domain name industry, and the many opportunities that now exist to create relevant and memorable domains using a meaningful extension (as I do by using www.ToxicAvenger.marketing as a shortcut to the book on Amazon.com). We also touch on the documentary series on entrepreneurship I am currently working at Startups.club.

There’s also a good discussion on culture and purpose in business, and… well, instead of my yapping on here, you can click here or on the embed below to listen to the show. Enjoy!

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Talking Toxie & More on the #BeardSpeaks Podcast (video/adult language)

Chuck Reeves (aka #BeastHost) is a pretty interesting dude. After serving 10 years in the US Navy (thank you for your service, Chuck!) he’s been an outspoken character as a rapper, radio DJ, MC of hundreds of live events, and now as host of the #BeardSpeaks YouTube show and podcast. Chuck is very familiar with Troma and The Toxic Avenger, and he actually read and enjoyed my book before we spoke, so this was a lively and entertaining conversation. Chuck is also a passionate marketer himself and we also dive into a bit about my role at .CLUB Domains and the importance of domain names to independent creators (about 32:33 into the interview).

You can watch the full interview on YouTube below, or you can listen to the audio version embedded below the video. Enjoy, and if you do, give a shout out to Chuck the BeastHost and #BeardSpeaks!

Watch now above. Listen now below!
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My Interview “You Don’t Ask, You Don’t Get!” on the Photogs Unite! Podcast

Mike Lloyd is a successful photographer, and, as I found out, a great interviewer. His podcast, Photogs Unite!, is full of insights, wisdom, and advice that will benefit pro photographers as well as anyone running a business. The show is targeted to photographers as the audience, but Mike doesn’t interview photographers as guests on the show. Rather, his guests are folks with all sorts of business and marketing advice that his audience of photogs can learn and benefit from.

I was excited that Mike invited me to come on the show and share some of the lessons I learned from The Toxic Avenger. I think it was a great fit, as there are many things I experienced making movies that directly relate to what a pro photographer does, from dealing with talent and teams to scouting for and securing locations, and we cover it all during our talk. Mike did his homework, and not only did we dive into my book, but we also talk about opportunities with domain names and my role as CMO at .CLUB Domains. All in all, I thought Mike asked great questions and added a lot to the conversation, making for a great interview. See for yourself by clicking here or on the embed of the interview below. Enjoy!

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Indie Film Marketing, and How Things Have Changed… (video) #GetIndieWise

I was on a panel about Indie Film Marketing at the Grand Indiewise Convention in Hollywood (Florida, that is…). I had the chance to share some of my experiences in the “old days” and how things have changed today with the proliferation of Social Media and new distribution channels. As the saying goes, “everything old is new again,” and I think that many of the marketing angles we applied “back in the day” can be applied to the Indie Film world today (but with a few new twists), and I share some of those ideas and tips in the video below. NOTE: This is an edited version of the panel, of mostly my bits, as I just had my phone pointed at me…  🙂

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Jeffrey Sass on The Small Business Puzzle Podcast

A few months ago I had the pleasure of recording an episode of The Small Business Puzzle Podcast with hosts Michael and Teresa Blaes. The episode was just released this week, so please listen here or at the link below.

As their show focuses on supporting the interests and challenges of small businesses, we talk about my book, as well as the domain name industry and the opportunities with new domain extensions such as .CLUB. We also talk a bit about mobile marketing, and we discuss a bit about the process of writing a book. I also share a story from my days working with William Shatner on his Tekwar computer game. It was a good conversation and I hope you’ll enjoy listening to it.

CLICK TO LISTEN TO THE SMALL BUSINESS PUZZLE PODCAST

 

 

 

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Looking for a Podcast Guest? Book Me and Others Thanks to PodcastGuests.com

I’ve been an avid fan of podcasting since the very early days of the format (2005). In fact, back in October of 2005, I made my first “guest” appearance on a podcast when I appeared as the subject of the “interview with a listener” on Episode 100 of the Podcast 411 show, hosted by Rob Walch. Interestingly enough, in that 2005 interview I talked about my experiences at Troma, and mention a bunch of things that I have now written about in Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. I also talk with Rob about many of the early podcasts I was listening to at the time, a number of which are still around today. Since then I’ve become friends with many of the podcasters I listened to, such as the talented author Scott Sigler, and I’ve had the chance to produce and host podcasts myself. I co-hosted the Cast of Dads podcast with some fellow “dad bloggers.” When I worked with Gapingvoid I launched and produced the Gape Into The Void podcast, with guests including Tim Ferris, Gary Vaynerchuk, and Seth Godin. I also turned one of my original screenplays, WUNDERKIND! into a podcast.

As such a fan of podcasting, it should be no surprise that appearing on podcasts has been an important part of my marketing efforts for my book. With that in mind, I was very happy when friend and domain industry blogger Andrew Allemann launched his service, PodcastGuests.com. Whether you are a podcaster looking for guests, or an author or expert looking for opportunities to be a guest on a podcast, this is a great service. The main component of PodcastGuests.com is a newsletter that features a guest expert, as well as a selection of podcasts seeking guests. If you think you’re a good candidate for one of the featured shows, you fill out a simple form that goes right to the podcaster. Signing up for the newsletter is free. If you want to be the featured expert guest in the newsletter, there is a fee, but you are also guaranteed to get a certain number of podcast appearances. A great deal, if you ask me.

There is also an online directory of expert guests at www.PodcastGuests.com with two levels of service. The directory is a great resource for podcast hosts looking for guests. Here’s a link to my profile in the PodcastGuests.com directory.

So, if you’re a podcaster looking for a great resource to find qualified guests, or if you are an author, or expert looking to gain exposure by appearing as a guest on a relevant podcast, PodcastGuests.com is a service you should definitely have on your radar.

And, of course, if you are a podcaster looking for a great guest to talk about movies, marketing, pop-culture, entrepreneurship, branding, and a fun new book, feel free to contact me! Here are just a few of my recent podcast appearances talking about Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER.

Marketing Smarts by Marketing Profs

DomainNameWire Podcast

Six Pixels of Separation w/Mitch Joel

See, Here’s the Thing Podcast

Enjoy!

 

 

 

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Black Friday/Cyber Monday Sale: Kindle Version On Sale Now for $0.99!

‘Tis the season… of the sale, and my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER is no exception! Now through November 30th, you can get the Kindle Version of the book for only $0.99! Yep, that’s less than one buck… less than the cost of a few sips of that FrappaZappaTiniLatteLeche you’re drinking… and far more fulfilling! The Kindle version normally sells for $4.99 so you’re getting a whopping 80% off a book that is guaranteed to make you smile and get inspired by business and marketing tips you can actually use! Watch the short video below for some highlights of the 5-star reviews on Amazon! And don’t be shy… spend a buck and buy the book! Thanks!!!

 

 

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Marketing Lessons From The Toxic Avenger – This Week’s Six Pixels Of Separation Podcast

Mitch Joel is not just a highly regarded author and marketing thought leader, nor is he just a long-established blogger and podcaster. He’s also not just a co-founder and president of a successful global digital agency, nor is he just a former rock and roll journalist. Mitch Joel, above all these things, is a mensch, in the truest sense of the word. For those of you perhaps not as familiar with the Yiddish term, a “mensch” is a person of integrity and honor – an all around great guy. That’s Mitch Joel, and I am fortunate to have had the pleasure of breaking bread (not bad) with him on more than one occasion. I am even more fortunate to be the guest on Episode #593 of his long-running and popular marketing podcast, Six Pixels of Separation.

It was great to talk with Mitch about my book, marketing, and even share some mutual love for the Mel Brooks comedy classic, Blazing Saddles… It is a fun, and hopefully informative and entertaining conversation. Click here or on the embed below to listen, and if you’re not already a follower of Mitch, please consider subscribing to the Six Pixels of Separation podcast.

If you enjoy listening to my conversation with Mitch, please consider reading my book!

 

 

 

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@Gapingvoid: How the movie making model can help drive better business

Many years after my stint in Tromaville, I had the pleasure and opportunity to work with business cartoonist Hugh MacLeod and his business partner Jason Korman at their unique “culture design” agency, Gapingvoid. Hugh has an uncanny talent for looking at complex business problems and distilling them into a simple image and a few words that resonate, connect emotionally, and have the power to instigate real change within an organization. Jason has such a clear vision and understanding of marketing and corporate culture that, combined with Hugh’s artistic insight, the two and their team have attracted some of the world’s biggest and best-known brands as clients, from AT&T, to Microsoft, to the University of Miami, to Zappos, and countless more.

It was a great experience working with Hugh and Jason and we share many of the same views about marketing and culture, which is why I started with them first as a fan of Hugh’s work. The image above is one of my favorites, and reminded me of a particular chapter in my book, Chapter 10: Find Something to Believe In. When I pointed that out to Jason, he was kind enough to share that chapter, along with the above image, in the popular Gapingvoid Daily Newsletter.

If you are not familiar with Hugh and Gapingvoid I encourage you to learn more about the Gapingvoid Culture Design Group and also browse some of the great prints and gift items available at Gapingvoidart.com.

And you can CLICK HERE to read the newsletter edition with Chapter 10 of my book. Enjoy!

 

 

 

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Sharing Some Marketing Smarts from the Book on the MarketingProfs “Marketing Smarts” Podcast

If you’re a marketer you have likely heard of MarketingProfs, one of the leading online marketing resources, with over 600,000 members. In their own words, “MarketingProfs is the one source that individual marketers, marketing teams, and some of the world’s largest organizations turn to for modern marketing tools, training, strategies, articles, online seminars, discussion forums, and much more.” As a marketer myself, who has written a marketing book, I was honored to be a guest on the popular MarketingProfs podcast, “Marketing Smarts,” hosted by the talented Kerry O’Shea Gorgone.

Kerry and I had a great conversation and not only talked about the book, Troma, and Toxie, but we also discussed new domain name extensions like .CLUB and some domain name marketing tips (I am CMO of .CLUB Domains) and we talked about corporate culture, including some things I learned working with cartoonist Hugh MacLeod and Gapingvoid. I hope you enjoy listening.

CLICK HERE TO DOWNLOAD THE MP3.

CLICK HERE TO LISTEN TO THE SHOW ON MARKETINGPROFS.