Entries by Jeffrey Sass

Chapter 20: This Means WAR!

Greetings from Tromaville! Here is Chapter 20 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, we take a look at the importance of breaking down your objectives into manageable tasks… similar to the strategies of war (and Troma’s WAR).… If you haven’t done so already, you […]

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A Virtual Look at Florida Supercon (360 VR video)

I spent last weekend promoting my book at the totally awesome Florida Supercon, put on by my friends Sandy Martin and Mike Broder – “Con” men (and women) extraordinaire! While I was hawking my book in my booth, another friend, Praveen Yalamanchi, stopped by with his 360 Degree VR camera and caught me in the […]

Chapter 19: Fix It, or Forget It… Fast!

Greetings from Tromaville! Here is Chapter 19 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, we take a look at the importance of having a plan B and making sure every day is moving your business agenda forward!  If you haven’t done so already, you […]

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Get Ready for a Super Time at Florida Supercon!

  It’s Supercon time! On July 12-15, 2018 Supercon returns to the Broward County Convention Center, which is literally in my backyard, just a few minutes from my home. So how could I not take advantage of this great opportunity to promote my book to avid pop-culture fans! I’ll be selling and signing books at […]

Chapter 18: Playing By The Rules

Greetings from Tromaville! Here is Chapter 18 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, we take a look at the importance of having some basic rules as a way of aligning your team.  If you haven’t done so already, you can read the Foreword by […]

Chapter 17: Always Salute the Schwag!

Greetings from Tromaville! Here is Chapter 17 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, we take a look at the importance of always carrying… not weapon, but rather, marketing materials – SCHWAG! What do you think? If you haven’t done so already, you can read […]

Chapter 16: Repurpose, On Purpose

Greetings from Tromaville! Here is Chapter 16 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, we take a look at Troma’s take on “content marketing.” What do you think? If you haven’t done so already, you can read the Foreword by Troma co-founder, Lloyd Kaufman, and […]

Chapter 14: Strategic Partners – Burn Houses, Not Bridges

Greetings from Tromaville! Here is Chapter 14 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, I talk about an early career lesson – “if you don’t ask, you don’t get” – and how it led to literally explosive results! What do you think? If you […]