Entries by Jeffrey Sass

Chapter 13: Embrace your Vision and Culture

Greetings from Tromaville! Here is Chapter 13 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, I talk about the “c” word – culture, and how Troma taught me what’s really important to pull a team together (hint: it’s not pizza and beer on Fridays). What […]

Chapter 12: Sink or Swim!

Greetings from Tromaville! Here is Chapter 12 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, I talk the many opportunites Troma affords to aspiring filmmakers and the benefits of giving people a chance to do something they have never done before… What do you think? If […]

Chapter 11: Show Up!

Greetings from Tromaville! Here is Chapter 11 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, I talk about understanding the true “bear necessities” for your business, and how I learned what are ultimately the most important things needed to make a movie. What do you […]

Chapter 10: Find Something to Believe In

Greetings from Tromaville! Here is Chapter 10 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, I reveal my true feelings about Troma films, and one of the keys to success in any career. What do you think? If you haven’t done so already, you can […]

Chapter 9: Old Yeller (and be your Brand)

Greetings from Tromaville! Here is Chapter 9 from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. This chapter still resonates strongly with me to this day. It’s all about the importance of consistency when building a brand. What do you think? If you haven’t done so already, you can […]