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HOMEPAGE

REAL Business & Marketing Tips Learned from Making Classic Cult Movies!

 

[Jeff Sass] has managed to turn his experiences in Tromaville into a veritable MBA course for anyone interested in entrepreneurship, business, and marketing…an extremely entertaining and funny look behind the scenes and under Kabukiman’s kimono, but within Sass’s Troma tales are real, very meaningful lessons of business value for everyone.
—Troma Cofounder, Lloyd Kaufman
 

An established and successful chief marketing officer and entrepreneur, once upon a time Jeff Sass spent seven years making low-budget action/horror films for legendary independent movie studio Troma, home of The Toxic Avenger. It turns out there are a lot of similarities between filmmaking and starting companies, and the lessons Jeff learned making B-movies have served him well in the C-Suite.

Everything I Know about Business and Marketing, I Learned from The Toxic Avenger (One Man’s Journey to Hell’s Kitchen and Back) is full of practical business and marketing insight and inspiration drawn from the often comical trials and tribulations of creating cult-classic independent films. Sass shares lessons learned from his experiences ranging from Rabid Grannies to Reading Rainbow (yes, at one time Troma actually represented licensing rights to the Emmy Award–Winning PBS TV series!), and he cleverly turns his tales of moviemaking mayhem into useful nuggets of business and marketing wisdom applicable to any industry, including yours.

April 20, 2017/by Jeffrey Sass
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Events, Live Reading, Toxic Avenger, Video

That Time I Did a Book Reading with Lloyd Kaufman & Toxie

Thanks to Lloyd and the Troma Team for putting together this book promo video with highlights from a book reading I did with Lloyd and Toxie at the Florida Supercon. Enjoy! https://youtu.be/iFBBV1MYJ48
January 10, 2021
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BOOK

Chapter 29: Raising your Hand

Greetings from Tromaville! Here is Chapter 29 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. This chapter addresses stepping up to take on new opportunities, whether you are qualified or not… If…
July 18, 2020
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Filmmaking, Marketing Tips, Podcasts, Productivity, Toxic Avenger

My Troma Story on the Good Story Podcast

I recently had the chance to speak with Eric Skwarczynski, host of the GOOD STORY Podcast. Eric, already a self-professed Troma fan, had read my book and was well-prepared with some great questions. In addition to being a great podcast…
April 12, 2020
https://everythingiknowabout.marketing/wp-content/uploads/2020/04/3thingstomakeamovie.jpg 2048 2048 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2020-04-12 12:20:562020-04-12 12:26:30My Troma Story on the Good Story Podcast
BOOK

Chapter 28: Sleeping on the Job

Greetings from Tromaville! Here is Chapter 28 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. This chapter addresses some of the more interesting sacrifices you may have to make in the name…
February 23, 2020
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BOOK

Chapter 27: Putting Out Fires (Literally)

Greetings from Tromaville! Here is Chapter 27 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, we discuss dealing with “Celebrities” and my heated encounter with legendary producer,…
October 6, 2019
https://everythingiknowabout.marketing/wp-content/uploads/2019/10/Chapter-27-Puttng-out-Fires.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2019-10-06 14:58:392019-10-06 14:58:42Chapter 27: Putting Out Fires (Literally)
Events, Filmmaking, Marketing Tips, Toxic Avenger

"Michael and Me"

When I realized I'd be in Traverse City during the festival this summer, I hoped perhaps, to have a chance to see him again and perhaps even give him a copy of my book. As it happened, the summer stars aligned for me to be able to do just that.
August 18, 2019
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BOOK

Chapter 26: Yes, We Cannes!

Greetings from Tromaville! Here is Chapter 26 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. This chapter talks about the residual value of trade shows and conferences, the Cannes Film Festival,…
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June 30, 2019
https://everythingiknowabout.marketing/wp-content/uploads/2019/06/Troma-Toxic-Avenger-Cannes-Film-Festival.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2019-06-30 15:38:292019-06-30 15:38:32Chapter 26: Yes, We Cannes!
Events, Toxic Avenger, Video

An Exposé (and touch of Sass) from Tromaville - video

https://youtu.be/JIcqDH4qIVQ Today is my 60th birthday. When I started working at Troma I was 28 years old. It was a long f'ing time ago. Yet, my time in Tromaville had a lasting impact on me and inspired my book, Everything I Know about…
April 21, 2019
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Marketing Tips, Podcasts, Toxic Avenger

My Altered States Uncovered on the "Altered Geek" Podcast

We discuss how, while the book is a treasure trove of behind-the-scenes tales to delight the Troma fan, the anecdotes and lessons within also appeal to readers who have never heard of Troma or The Toxic Avenger (yes, such folks exist!).
April 14, 2019
https://everythingiknowabout.marketing/wp-content/uploads/2019/04/Altered-geek-Jeffrey-Sass.jpg 317 658 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2019-04-14 12:07:342019-04-14 12:07:36My Altered States Uncovered on the "Altered Geek" Podcast
Marketing Tips, Podcasts, Toxic Avenger, Video

Talking Toxie & More on the #BeardSpeaks Podcast (video/adult language)

Chuck Reeves (aka #BeastHost) is a pretty interesting dude. After serving 10 years in the US Navy (thank you for your service, Chuck!) he's been an outspoken character as a rapper, radio DJ, MC of hundreds of live events, and now as host of…
March 17, 2019
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BOOK

Chapter 25: Influencing the Influencers

Greetings from Tromaville! Here is Chapter 25 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. This chapter shares a lesson about self-awareness and authenticity, so get ready to get real!  This Chapter also talks about the many filmmakers and celebrities who have been inspired and influenced by Troma. If…
February 5, 2019
https://everythingiknowabout.marketing/wp-content/uploads/2019/02/Troma-Influencing-the-Influencers.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2019-02-05 08:20:062019-02-17 16:37:48Chapter 25: Influencing the Influencers
Filmmaking, Marketing Tips, Podcasts

My Interview "You Don't Ask, You Don't Get!" on the Photogs Unite! Podcast

Mike Lloyd is a successful photographer, and, as I found out, a great interviewer. His podcast, Photogs Unite!, is full of insights, wisdom, and advice that will benefit pro photographers as well as anyone running a business. The show is targeted…
January 13, 2019
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Productivity, Toxic Avenger

Three Words I Learned from The Toxic Avenger

It's a new year, and everyone is considering their resolutions and goals for 2019. A lot of folks I know (myself now included), opt to choose three words as their inspiration for the new year, rather than more traditional resolutions. These…
January 5, 2019
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Filmmaking, News, Toxic Avenger

Legendary Indy Studio Troma Joins Hollywood Studio Legendary for Toxic Avenger Reboot

Still Toxic After All These Years! My monster mentor The Toxic Avenger (aka Toxie) is in the news again as word spreads through the media touting a brand new Hollywood remake. Yes, the legendary independent studio Troma is teaming up with…
December 12, 2018
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BOOK

Chapter 24: Be Open to the Unexpected

Greetings from Tromaville! Here is Chapter 24 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. This chapter shares the lesson that inspiration comes in many forms and often in unexpected shapes…
November 18, 2018
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BOOK

Chapter 23: Everyone is Expendable (Especially if you Wear a Mask)

Greetings from Tromaville! Here is Chapter 23 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. This chapter shares a lesson about dealing with talent (i.e. employees) and their unique quirks,…
October 21, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/10/Chapter-23-Everyone-is-expendable.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-10-21 18:24:182018-10-21 18:24:18Chapter 23: Everyone is Expendable (Especially if you Wear a Mask)
BOOK

Chapter 22: Location, Location, Location

Greetings from Tromaville! Here is Chapter 22 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. This chapter explores some of the negotiation skills learned from scouting film locations and the…
1 Comment
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September 9, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/09/Chapter-22-Location-Toxic-Avenger-Marketing-Sass.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-09-09 13:34:052018-09-09 13:34:05Chapter 22: Location, Location, Location
BOOK

Chapter 21: Delegate or Die

Greetings from Tromaville! Here is Chapter 21 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. This chapter explores the importance of letting go and surrounding yourself with smarter, better…
August 26, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/08/Chapter-21-delegate-or-die-Toxic-Avenger-Marketing.png 315 560 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-08-26 13:10:212018-08-26 13:10:21Chapter 21: Delegate or Die
Events, Filmmaking, Marketing Tips, Video

Indie Film Marketing, and How Things Have Changed... (video) #GetIndieWise

I was on a panel about Indie Film Marketing at the Grand Indiewise Convention in Hollywood (Florida, that is...). I had the chance to share some of my experiences in the "old days" and how things have changed today with the proliferation of…
August 12, 2018
https://everythingiknowabout.marketing/wp-content/uploads/2018/08/The-Marketing-Panelat-Grand-Indiewise-ConventionHollywppd-florida2.png 720 1280 Jeffrey Sass https://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.png Jeffrey Sass2018-08-12 10:30:082018-08-12 10:30:08Indie Film Marketing, and How Things Have Changed... (video) #GetIndieWise
Podcasts, Productivity

Mister Productivity Gets Some Productivity Tips from Making Movies

Mark Struczewski calls himself "Mister Productivity" and with good reason. He's singularly focused on solving productivity problems. Through his website, speaking, coaching, and podcast he brings valuable productivity advice to thousands.…
August 3, 2018
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BOOK

Chapter 20: This Means WAR!

Greetings from Tromaville! Here is Chapter 20 of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. In this chapter, we take a look at the importance of breaking down your objectives into manageable…
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July 29, 2018
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Events, Signings, Video

My Weekend as a CON Man! (Supercon, that is...)

A great time was had by all at Florida Supercon (as mentioned before). It was great to talk to people about my book, including some who had already read it and came by the booth to let me know. It was especially fun to chat with folks who had…
July 28, 2018
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> About the Author

While early in his career, Jeff Sass was making B-movies, he has spent more recent years in the C-suite as a COO, CEO, and CMO. With a career spanning the entertainment, computer-game, mobile, and Internet worlds, he has written and produced for film and TV, and he has been a tech start-up entrepreneur.

A frequent speaker on entrepreneurship, mobile marketing, domain names, and social media, Jeff Sass has had articles appear in Forbes, Entrepreneur, AdAge, and many other publications. As the father of three, he has also been a prolific “dad blogger,” participating in influencer campaigns for brands including Intel, Sony, Ford, LG, Asus, and others.

Despite this seemingly successful career, Jeff Sass is happy to admit that everything he knows about business and marketing, he learned from The Toxic Avenger. For a more detailed Touch of Sass, please visit JeffreySass.com

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Live Book Reading at SuperCon

https://youtu.be/WfB2-iB0HpE

My Mentor was a Monster!

https://youtu.be/iWmeUFLCBtw
Popular
  • Foreword by Lloyd Kaufman, Troma CofounderApril 16, 2017 - 4:22 pm
  • Chapter 4: Trailer TrashOctober 1, 2017 - 2:25 pm
  • Chapter 10: Find Something to Believe InApril 29, 2018 - 12:11 pm
  • Introduction: Lights, Camera, Action!June 11, 2017 - 10:40 am
Recent
  • That Time I Did a Book Reading with Lloyd Kaufman &...January 10, 2021 - 9:36 pm
  • Chapter 29: Raising your HandJuly 18, 2020 - 6:55 pm
  • My Troma Story on the Good Story PodcastApril 12, 2020 - 12:20 pm
  • Chapter 28: Sleeping on the JobFebruary 23, 2020 - 12:48 pm
Comments
  • […] and 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26,...July 18, 2020 - 7:23 pm by Chapter 29: Raising your Hand - Everything I Know About Business and Marketing
  • […] 1, 2, 3, 4, 5 and 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26,...July 18, 2020 - 7:23 pm by Chapter 29: Raising your Hand - Everything I Know About Business and Marketing
  • […] as well as Chapter 1, 2, 3, 4, 5 and 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26,...July 18, 2020 - 7:23 pm by Chapter 29: Raising your Hand - Everything I Know About Business and Marketing
  • […] the book as well as Chapter 1, 2, 3, 4, 5...July 18, 2020 - 7:22 pm by Chapter 29: Raising your Hand - Everything I Know About Business and Marketing
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Read FREE CHAPTERS

  • Chapter 29: Raising your HandJuly 18, 2020 - 6:55 pm
  • Chapter 28: Sleeping on the JobFebruary 23, 2020 - 12:48 pm
  • Chapter 27: Putting Out Fires (Literally)October 6, 2019 - 2:58 pm
  • Chapter 26: Yes, We Cannes!June 30, 2019 - 3:38 pm
  • Chapter 25: Influencing the InfluencersFebruary 5, 2019 - 8:20 am
  • Chapter 24: Be Open to the UnexpectedNovember 18, 2018 - 10:22 am
  • Chapter 23: Everyone is Expendable (Especially if you Wear a Mask)October 21, 2018 - 6:24 pm
  • Chapter 22: Location, Location, LocationSeptember 9, 2018 - 1:34 pm
  • Chapter 21: Delegate or DieAugust 26, 2018 - 1:10 pm
  • Chapter 20: This Means WAR!July 29, 2018 - 2:06 pm

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Reviews:

“Great book about marketing and how your career can evolve from past experiences. Easy to read.” – Amazon Customer

“It’s funny, it’s irreverent, and an incredibly valuable Primer, AND Reminder, for how to succeed in business. Thank you Jeff Sass… any interaction with you is valuable, in so many ways.” – Ted Rubin

“The author packs a lot of great marketing advice and examples in a little over 100-pages — and who doesn’t like the Toxic Avenger? I learned some stuff; confirmed some other things and thoroughly enjoyed the read. Jeff Sass can write and told a great story of his years with the cult classic movie studio Troma while weaving in dozens of important marketing and business lessons along the way.” – B. Olson

“I’ve read a lot of business and marketing books that include banal examples from Corporate America. This book is very different; it brings life to business lessons such as the importance of teams through colorful stories from the author’s personal experience at B-movie studio Troma. Several of the business lessons are ones I haven’t heard anywhere else and make a lot of sense. I highly recommend picking up this book.” – Andrew

“This is a fun book to read with great lessons for all entrepreneurs. Jeff Sass weaves his personal story working on the Toxic Avenger series and other movies into practical and wise lessons for any business owner and marketer. If you like movies, super heroes or have ever wondered what the real business of the independent film industry is like, you’ll enjoy this book and have great takeaway points about how to build and promote your products and services.” – Jennifer Wolfe

See all reviews on Amazon.

 

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AFM Amazon American Film Market Book Content Books Branding Business Chandler Walker ChansLogic Chapter 1 Chapters Comic Con Culture David Vienna Domain Names DomainNameWire Entrepreneurship Florida Supercon Introduction John Altamura Kindle Late Night Lloyd Kaufman Marketing Mentor Mentorship Movies News New York Podcast Podcasts Politics Reviews Samurai Says Satori See Here's the Thing Seth Meyers Startups The Daddy Complex The Troma Building Tips Toxic Avenger Toxie Troma William Shatner
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