As an experiment, I decided to read a few chapters from my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER “live” on Facebook Live! It was a fun time reading aloud, and the feedback has been very positive so I am sure I’ll do it again with a few more chapters. In this first “live” reading on Facebook, I read the INTRODUCTION for the book, as well as CHAPTER 7: BRANDING BEGINS ON THE GROUND FLOOR and as a bonus, CHAPTER 8: THE POWER OF WE. I hope you enjoy listening, and let me know what you think. Should I read more chapters this way?
https://everythingiknowabout.marketing/wp-content/uploads/2017/09/live-book-reading-youtube-thumbnail.png7201280Jeffrey Sasshttps://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.pngJeffrey Sass2017-09-21 21:03:022017-09-21 21:03:02Facebook Live: Live Book Reading!
My monster mentor is going mainstream! Not only is Toxie the star of movies, cartoons, and an off-broadway show, but lately The Toxic Avenger has been a darling of late-night talk show hosts looking to make a convenient comic reference to a hideously deformed creature of superhuman size and strength. First, it was Seth Meyers comparing our illustrious President to our favorite monster hero. Now, HBO star and host of Last Week Tonight, John Oliver, featured excerpts from the trailer for the original Toxic Avenger movie as the lead-in to his extended report on “Nuclear Waste.” So, I am not the only one who has been influenced and inspired by the first superhero from New Jersey. You can watch John Oliver invoke The Toxic Avenger in the video below, and of course, you can read about the many inspired business and marketing lessons I learned from Toxie in my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER.
https://everythingiknowabout.marketing/wp-content/uploads/2017/08/4__Nuclear_Waste__Last_Week_Tonight_with_John_Oliver__HBO__-_YouTube.png6341268Jeffrey Sasshttps://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.pngJeffrey Sass2017-08-21 21:02:152017-08-21 21:02:15John Oliver Tackles Nuclear Waste with The Toxic Avenger on HBO's Last Week Tonight
I had a blast reuniting with the Troma Team at Florida SuperCon to promote, sell and sign copies of my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. Every time I get together with Troma co-founder, Lloyd Kaufman, it is just like old times and we slip back into the rapid fire, Troma-esque, witty (if we do say so ourselves) banter that fueled our fun working relationship so many years ago. As much as it was fun to hang out with Lloyd and Toxie for a few days, the highlight of SuperCon was by far having the opportunity to talk about my book with true Troma fans – signing copies, posing for selfies, and even getting great feedback from folks who picked up a copy of the book on one day, and came back the next day to tell me how much they were enjoying reading it. Nothing could possibly be more rewarding for an author, so thanks to all of you who I was lucky enough to meet during Florida SuperCon. And if you missed it, Lloyd, Toxie and I hosted a live reading from the book during one of the SuperCon panel sessions. I was even awarded a long overdue “Troma Diploma” 23 years after my service. 🙂
I took a lot of fun pictures and at SuperCon and below is a short video of some of the highlights. Enjoy!
https://everythingiknowabout.marketing/wp-content/uploads/2017/08/Marielle-Price.png7201280Jeffrey Sasshttps://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.pngJeffrey Sass2017-08-19 19:57:072017-08-19 19:57:07Video Highlights from Book Promotion with the Troma Team at Florida Supercon
At the recent FLORIDA SUPERCON, I had the chance to read a few chapters from my book accompanied by Troma co-founder Lloyd Kaufman, who wrote the Foreword for the book. Lloyd and I were joined by The Toxic Avenger himself. Needless to say, I was a little nervous to read from my book in front of the very monster – er, mentor, who inspired me to write it. Thankfully, the audience of Troma fans were very welcoming and it was a lot of fun to share a few chapters with them, along with some live commentary from Lloyd and Toxie. Below is a video of the session. Enjoy!
https://everythingiknowabout.marketing/wp-content/uploads/2017/08/Live-Book-Reading.png7201280Jeffrey Sasshttps://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.pngJeffrey Sass2017-08-17 20:48:362017-08-17 20:48:58Live Book Reading at Florida Supercon with Lloyd Kaufman and Toxie Himself!
https://everythingiknowabout.marketing/wp-content/uploads/2017/07/Toxie_Says_Read_This_Book_222300921_1080x1080_F30_mp4.jpg10461058Jeffrey Sasshttps://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.pngJeffrey Sass2017-07-02 22:55:232017-07-02 22:55:23My Mentor was a Monster! (Video)