My monster mentor is going mainstream! Not only is Toxie the star of movies, cartoons, and an off-broadway show, but lately The Toxic Avenger has been a darling of late-night talk show hosts looking to make a convenient comic reference to a hideously deformed creature of superhuman size and strength. First, it was Seth Meyers comparing our illustrious President to our favorite monster hero. Now, HBO star and host of Last Week Tonight, John Oliver, featured excerpts from the trailer for the original Toxic Avenger movie as the lead-in to his extended report on “Nuclear Waste.” So, I am not the only one who has been influenced and inspired by the first superhero from New Jersey. You can watch John Oliver invoke The Toxic Avenger in the video below, and of course, you can read about the many inspired business and marketing lessons I learned from Toxie in my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER.
https://everythingiknowabout.marketing/wp-content/uploads/2017/08/4__Nuclear_Waste__Last_Week_Tonight_with_John_Oliver__HBO__-_YouTube.png6341268Jeffrey Sasshttps://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.pngJeffrey Sass2017-08-21 21:02:152017-08-21 21:02:15John Oliver Tackles Nuclear Waste with The Toxic Avenger on HBO's Last Week Tonight
It is easy for me to sign books for folks at live events such as Florida SuperCon, but a number of people have asked me how they can also get a signed copy of my book. Since I can’t offer signed copies at Amazon or Barnes & Noble, I’ve set up a simple STORE at this website where you can easily order a Signed copy of my book.
Taking a cue from Seth Godin and other authors, I am also offering two discounted bundles – a 5-Pack of books for $40 (shipping included) and a 10-Pack of books for $70 (shipping included). Author and podcaster Tim Ferriss often will ask his guests “what book have you given most often as a gift to others.” I’ve also often kept multiple copies of a business book I really liked in my office, to randomly give as a gift to co-workers or folks I had meetings with. Books make great gifts and having 5 or 1o copies on hand is a great way to share some entertainment, inspiration, and motivation with family members, friends, and co-workers who you think will enjoy and benefit from reading Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. The bundles are also convenient for book clubs, business, marketing and entrepreneurship groups, and other communities.
So, if you’re looking for a signed copy of my book or a discounted price for multiple copies, please visit the new store.
Of course, you can also find the book at the popular retailers below.
My podcast tour to promote my book, “Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER” continues, and this latest trip to the podosphere was a blast. I had the pleasure of joining the dynamic duo, the podcasting purveyors of pop-culture, Kate, and Patrick, hosts of the high energy, fan-tastic “See, Here’s the Thing” podcast. We talk about my book, Game of Thrones, Kermit the Frog, the toughest Disney Princess, and much, much more.
I hope you enjoy listening, by clicking here or on the embed below.
https://everythingiknowabout.marketing/wp-content/uploads/2017/08/seeheresthething.jpg640640Jeffrey Sasshttps://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.pngJeffrey Sass2017-08-03 22:14:222017-08-03 22:14:22See, Here's the Thing: I was on "See, Here's the Thing!"
Greetings from Tromaville! It has been over 20 years since I was officially a member of the Troma Team, but since writing my book, “Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER,” I have been having a blast retelling my tales from Tromaville in interviews and on podcasts (and even on a few random street corners) to promote the book to anyone and everyone I can.
Later this week I’ll be rejoining the Troma Team at FLORIDA SUPERCON – the largest Comic Con in South Florida, where I’ll have a busy schedule signing copies of my book, hanging out with Lloyd, Toxie, Kabukiman and the Troma Team, and presenting my first live public book reading! If you are in South Florida I hope you can stop by and say hello. Besides my unknown self, there will be some amazing REAL celebrities at the Con, from your favorite movies, TV shows and comics including Guardians of the Galaxy, Star Trek, Dr. Who, The Walking Dead, The Karate Kid, plus world famous comic book artists, wrestlers, amazing CosPlay fans, and much, much more. I’ve been to FLORIDA SUPERCON before and it is an awesome event.
On Saturday, July 29th at 3:00 PM I’ll be reading from my book live in room 304, joined by Troma cofounder Lloyd Kaufman as we relive some of my adventures in Tromaville together in what I can guarantee will be a fun and funny session.
In addition, I’ll be signing copies of my book in the official CELEBRITY AUTOGRAPH AREA at the following times:
Thursday, July 27th: 1:30 pm
Friday, July 28th: 10:30 am
Saturday, July 29th: 10:30 am
Sunday, July 30th: 10:30 am
The rest of the time you’ll find me at the Troma Booth. If you’re at FLORIDA SUPERCON, you’ll be able to spot me, as I’ll be wearing this awesome T-shirt I had made just for SUPERCON… 🙂 (And no, I won’t be wearing the same smelly shirt four days in a row… I had a few of them made!)
https://everythingiknowabout.marketing/wp-content/uploads/2017/07/sass-supercon.jpg600900Jeffrey Sasshttps://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.pngJeffrey Sass2017-07-24 21:22:412017-07-24 21:22:41Florida Supercon, Here We Come! @Sass and @Troma (@LloydKaufman) United Again!
https://everythingiknowabout.marketing/wp-content/uploads/2017/07/Toxie_Says_Read_This_Book_222300921_1080x1080_F30_mp4.jpg10461058Jeffrey Sasshttps://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.pngJeffrey Sass2017-07-02 22:55:232017-07-02 22:55:23My Mentor was a Monster! (Video)
I’ve been doing a bunch of podcast interviews for my book, and given the nature of Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER, I’ve had the chance to appear on shows focused on business, marketing, and entrepreneurship, as well as shows with a more pop culture appeal, including shows covering comic books, movies, and more. I recently had the chance to talk with Joshua the Samurai and his sidekick Chris on the Samurai Says podcast. Here’s how they describe their show:
“Join the Samurai, a man who’s many adventures in geekdom have given him a thousand and one stories that are equal parts tragic and hilarious, and his partner in crime Chris Maverick, as they talk about weird criminals, geek news, and strange old video games. The obscure, morbid, and weird are an everyday part of this off the wall podcast where there are no rules. Oh, and the world comes to an end every single episode.”
It was a fun, wide-ranging interview, where I talk about Troma, .CLUB and domain names, and even reveal the secret ingredient to Troma’s “fake blood” recipe.
According to his bio, Josh Shear is: a Writer, Podcaster, Thinker, Work-in-progress, Freemason, Husband, Doggy Daddy, Web Designer, Social media consultant, Conversationalist, Motivational aspirationalist, Accountability partner, Connector, Self-experimenter, Awesome human. I’d add that he is also an excellent interviewer and host!
I was happy to appear on episode 63 of Josh: The Podcast. Josh asked a lot of great questions and led our discussion well beyond just talking about my book. Don’t worry, I plugged the book plenty, but we also talked about careers, technology, inspiration, passion, domain names, self-publishing, the future, and more. And to top it off, Josh is giving away a copy of the book.
https://everythingiknowabout.marketing/wp-content/uploads/2017/06/podsquaretext5-1024x1024.jpg10241024Jeffrey Sasshttps://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.pngJeffrey Sass2017-06-22 21:43:332017-06-25 11:55:16Josh: The Podcast, Finding That One Thing – A Conversation with Jeffrey Sass (Plus Book Giveaway!)
Chandler Walker is a walking example of motivation. He runs the successful StoneAgeFuel School of Fitness in Reno Nevada, as well as the StoneAgeFuel Barbell Club and StoneAgeFuel Youth Weightlifting and Sports Performance. He is also the host of the ChansLogic Podcast, where Chandler talks about marketing, motivation, management and more.
I enjoyed chatting with Chandler about my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER, and how the lessons I learned making mixed up movies are applicable to all businesses. We also share some valuable tips on leadership, management, and culture. I think it was a good interview and hope you’ll check it out.
Once again my world’s collide as I am interviewed on the popular Domain Name Wire podcast hosted by Andrew Alleman. I have appeared on Andrew’s show several times before, but always to discuss my role as CMO of .CLUB Domains and other aspects of the domain name industry. This time I was invited on the show to discuss my book, which Andrew read and liked enough to still want to talk with me. 😉
Andrew is a great interviewer and we had a fun conversation which I hope will give you some good marketing tips and inspire you (and maybe even inspire you to pick up a copy of the book or download it to your Kindle).
Click here or below to listen to Episode #138 of the DNW Podcast – “The Toxic Avenger”
https://everythingiknowabout.marketing/wp-content/uploads/2017/06/DNW-Podcast-logo.jpg630630Jeffrey Sasshttps://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.pngJeffrey Sass2017-06-06 21:11:332017-06-25 11:57:51CMO and Author Jeff Sass on The Domain Name Wire Podcast
Here is a marketing tip that is not in the book, but is something that I am doing to help market the book. While by night I am the author of the toxic tales told in Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER, by day I am the CMO of .CLUB Domains. We are the operator of the new domain name extension .CLUB, an alternative to having a web address that ends in .com, .net, etc.
As you may know, there are over 1,000 new domain name extension choices now, and many of them, like .CLUB, .Design, .blog, .shop, and others, have actual meaning. They are not just generic. Using a domain name that has meaning and relevance on both sides of the dot can be a powerful marketing tool. And to take advantage of the power of a relevant, easy to remember, domain name you don’t necessarily have to switch from your primary web address. There are many ways a clever, memorable domain name can act as an easily marketable shortcut to an existing online destination. A memorable domain can easily point to a deep link within an existing website, or even be used as a shortcut to a Facebook page or other social platform.
Here’s how I am leveraging a custom domain name as a shortcut to my book on Amazon.com. As a marketer, my primary goal is to get you to go to Amazon.com and buy my book, and I want that process to be as easy and seamless as possible. Sure, you can go to Amazon and search for my book by the title or by my name as the author, but I want to save you that step. But, the link to my book on Amazon is not something I can easily tell you about. It is:
Try saying that out loud in a podcast interview… Not very user-friendly or memorable. As noted above, the title of my book is Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. A shorter, logical nickname for the book could easily be “Toxic Avenger Marketing” so I registered the domain name www.ToxicAvenger.marketing and set it to re-direct to the book’s page on Amazon. Now, if you type in “ToxicAvenger.marketing” in a web browser, in one click you end up here:
So, for a modest investment of only $10.17 per year (thanks to GoDaddy‘s discount domain club), I now have an easy, relevant and memorable way to send folks right to my book’s page on Amazon.com.
With all the great domain extension choices now, what clever domains could you be using as marketing shortcuts?
https://everythingiknowabout.marketing/wp-content/uploads/2017/05/Toxic-Avenger-Marketing-Tip.jpg978978Jeffrey Sasshttps://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.pngJeffrey Sass2017-05-18 20:47:072017-06-25 11:59:16A Domain Name Marketing Tip from The Toxic Avenger
Here is a marketing tip that is not in the book, but is something that I am doing to help market the book. While by night I am the author of the toxic tales told in Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER, by day I am the CMO of .