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Talking Business, Marketing & Toxie on the #ChansLogic Podcast

Chandler Walker is a walking example of motivation. He runs the successful StoneAgeFuel School of Fitness in Reno Nevada, as well as the StoneAgeFuel Barbell Club and StoneAgeFuel Youth Weightlifting and Sports Performance. He is also the host of the ChansLogic Podcast, where Chandler talks about marketing, motivation, management and more.

I enjoyed chatting with Chandler about my book, Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER, and how the lessons I learned making mixed up movies are applicable to all businesses. We also share some valuable tips on leadership, management, and culture. I think it was a good interview and hope you’ll check it out.

CLICK HERE TO LISTEN to #ChansLogic EP 20 – Jeffrey Sass and The Toxic Avenger

 

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CMO and Author Jeff Sass on The Domain Name Wire Podcast

Once again my world’s collide as I am interviewed on the popular Domain Name Wire podcast hosted by Andrew Alleman. I have appeared on Andrew’s show several times before, but always to discuss my role as CMO of .CLUB Domains and other aspects of the domain name industry. This time I was invited on the show to discuss my book, which Andrew read and liked enough to still want to talk with me. 😉

Andrew is a great interviewer and we had a fun conversation which I hope will give you some good marketing tips and inspire you (and maybe even inspire you to pick up a copy of the book or download it to your Kindle).

Click here or below to listen to Episode #138 of the DNW Podcast – “The Toxic Avenger”

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And the Reviews are in!

As you can imagine, when publishing a book, the reviews it receives carry a lot of weight in helping others decide whether they want to purchase and read it. I can remember in the good old moviemaking days how we waited with baited breath for the reviews to hit for our films. Even in Tromaville, reviews mattered and we were always thrilled when one of our meager movies got noticed by a mainstream reviewer. Like when Stephen Holden of the NY Times said Sgt. Kabukiman, NYPD, “…is funny in a Mad Magazine-manque sort of way…” That was a great review (and compliment). Even the late, great, Roger Ebert was often kind with his thumbs when it came to Troma’s fare.

As for my book, while it has only been a few weeks since Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER has been published, the initial reviews on Amazon.com have been very positive. It is great to hear from people who have spent a few bucks and taken the time to read my words, especially to hear that they found value and inspiration from the stories and lessons I share in the book.

Thanks to everyone who has read and reviewed the book so far. Here are a few highlights:

What can be learned from the B-movie industry? A lot, as it turns out. Brand consistency and predictability is important there as it is for Louis Vuiton. Jeff’s stories of the Hell’s Kitchen low budget studio are not only funny, they are highly transferable to other industries and environments… I cannot recommend this book highly enough, and I would put it up there with books like “Positioning” by Reiss and Trout if you want to really understand how marketers think.
– Fred K.

If you like movies, super heroes or have ever wondered what the real business of the independent film industry is like, you’ll enjoy this book and have great takeaway points about how to build and promote your products and services.
– Jennifer Wolfe

I’ve read a lot of business and marketing books that include banal examples from Corporate America. This book is very different; it brings life to business lessons such as the importance of teams through colorful stories from the author’s personal experience at B-movie studio Troma. Several of the business lessons are ones I haven’t heard anywhere else and make a lot of sense. I highly recommend picking up this book.
– Andrew

A delightful read! Engaging and educational at once. Jeff has a colorful and extensive background and I had numerous take-aways that I will apply in business and life – highly recommended.
– Montagne

If you have read my book and enjoyed it, I hope you will also consider leaving a review. It really does help. And, of course, please tell others about the book if you enjoyed it. 🙂

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A Domain Name Marketing Tip from The Toxic Avenger

Here is a marketing tip that is not in the book, but is something that I am doing to help market the book. While by night I am the author of the toxic tales told in Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER, by day I am the CMO of .CLUB Domains. We are the operator of the new domain name extension .CLUB, an alternative to having a web address that ends in .com, .net, etc.

As you may know, there are over 1,000 new domain name extension choices now, and many of them, like .CLUB, .Design, .blog, .shop, and others, have actual meaning. They are not just generic. Using a domain name that has meaning and relevance on both sides of the dot can be a powerful marketing tool. And to take advantage of the power of a relevant, easy to remember, domain name you don’t necessarily have to switch from your primary web address. There are many ways a clever, memorable domain name can act as an easily marketable shortcut to an existing online destination. A memorable domain can easily point to a deep link within an existing website, or even be used as a shortcut to a Facebook page or other social platform.

Here’s how I am leveraging a custom domain name as a shortcut to my book on Amazon.com. As a marketer, my primary goal is to get you to go to Amazon.com and buy my book, and I want that process to be as easy and seamless as possible. Sure, you can go to Amazon and search for my book by the title or by my name as the author, but I want to save you that step. But, the link to my book on Amazon is not something I can easily tell you about. It is:

https://www.amazon.com/Everything-Business-Marketing-Learned-AVENGER/dp/1544219245/ref=sr_1_1?s=books&ie=UTF8&qid=1493773080&sr=1-1

Try saying that out loud in a podcast interview… Not very user-friendly or memorable. As noted above, the title of my book is Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. A shorter, logical nickname for the book could easily be “Toxic Avenger Marketing” so I registered the domain name www.ToxicAvenger.marketing and set it to re-direct to the book’s page on Amazon. Now, if you type in “ToxicAvenger.marketing” in a web browser, in one click you end up here:

www.ToxicAvenger.marketing >>> https://www.amazon.com/Everything-Business-Marketing-Learned-AVENGER/dp/1544219245/ref=sr_1_1?s=books&ie=UTF8&qid=1493773080&sr=1-1

So, for a modest investment of only $10.17 per year (thanks to GoDaddy‘s discount domain club), I now have an easy, relevant and memorable way to send folks right to my book’s page on Amazon.com.

With all the great domain extension choices now, what clever domains could you be using as marketing shortcuts?

 

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@SethMeyers Compares President Trump to The Toxic Avenger!

Timing is everything. Just as I published my book inspired by The Toxic Avenger, Seth Meyers, host of Late Night with Seth Meyers, gives a political nod to our favorite hideously deformed creature of superhuman size and strength. So, my book is not the only reason “Toxie” is in the forefront of our collective minds… ha! The Toxic Avenger is in the news… thanks to Seth Meyers.

By the time you’re out of office you’re going to look like The Toxic Avenger!

Watch below to see Seth tell President Trump, “By the time you’re out of office you’re going to look like The Toxic Avenger!” Thanks for keeping Toxie in the news Seth!

Click here to buy the book on Amazon!